Now I am a huge supporter of Nintendo's rewards program Club Nintendo as well as gifts given from Nintendo and other game companies to people that pre-order games and content. I always buy Nintendo's consoles at launch for full price and I loyally support Nintendo all the time. So that being said this article may be slightly biased but bear with me.
The Nintendo 3DS went on sale for 250$ I like thousands others bought our 3DS's day one. These customers and those that followed in the coming months spent 80$ more on their consoles than people will in August. Now Nintendo has introduced the Ambassador program to make it up to its loyal consumers and try to mend the relationship. But this got me thinking shouldn't the early adopters always benefit from purchasing their consoles early.
I just read an Iwata interview in which he said Nintendo is worried consumers who are always early adopters may be swayed away and not adopt WiiU at launch. But what if Nintendo awarded early adopters maybe that would make up for the distrust and encourage gamers to adopt early.
Ways Nintendo could do this.
Pre-Order bonus = If you pre-order the WiiU you get a free first party title with the console. This would be a huge bonus and many consumers would jump at the chance to get a free full retail game at launch with their system. I'm not talking WiiSports like game that everyone gets, a game given for free only to those that pre-order. Or maybe if not a game a special gift worth a decent amount. Heck Nintendo could give enough swag that they loose money on every console sold only at launch. Imagine how many benefits they could give. A hoody t-shirts , statues, points cards for the E-shop. Nintendo could give something big to customers who pre-order.
Registration - Nintendo has done this before, you regester a game or system within a certain time frame and you get a gift in the mail. Maybe the first five million WiiU owners get a free ClubNintendo exclusive game like the DS Game&Watch games Nintendo gives for points. Or how about 5-10 VC games. Or maybe 1,000 points on ClubNintendo so you can pick almost any prize you want. Or maybe an E3 demo disk imagine Nintendo giving early adopters a demo disk featuring the E3 demo's only press got to play. Theirs so many gifts.
Or maybe a game purchase reward - Nintendo did this in the GameCube days if you regestered five new GameCube games in an alotted time you got Legend Of Zelda Collection. Nintendo could push new WiiU adopters to buy more software at launch including the hardware. This would help drive profits from hardware and software at the same time.
Or another Ambassador program - People who purchase WiiU in the first six months get put in a special program in which DLC such as VC games and such like 20 VC games are given gradually over the years for free to the early adopters. I bet after consumers get a taste of the Ambassador program on 3DS they would be itching to get it again on WiiU!
Long story short Nintendo really screwed early adopters this time with the 3DS. They say they want to right that wrong and regain early adopters trust. If they always rewarded early adopters in some way they could probably boost numbers. With WiiU I think Nintendo would be really smart to give early adopters something special for loyally purchasing a Nintendo platform at launch.
What do you think, should in the future Nintendo always give some sort of recognition and reward to early adopters?
-JC7
"In God We Trust - In Games We Play " - Joel Reimer








