CVG
Microsoft has "high respect" for both of its competitors but "wouldn't trade places with anybody."
That's according to Xbox's EMEA VP, Chris Lewis, who told MCV in a new interview he believes Microsoft's home console is in "an enviable position".
"As you can imagine we keep a close eye on our colleagues, and they are our colleagues," he said. "I know you guys see us as arch-rivals, which of course we are, but we are also colleagues in this industry and we do talk to one another.
"So we have high respect for both our competitors," he added. "We watched both of their [E3] press conferences. I still believe we are in an enviable position. I wouldn't trade places with anybody."
Lewis pointed to the Xbox 360 online service as a strength for Microsoft: "We are hugely well placed with Xbox Live and how that connects to phone and PC and TVs, and all the service provision that goes with that puts us in a fantastic position," he said.
In the same interview the Microsoft man said he thinks Xbox 360 is about halfway through its lifecycle.
http://www.computerandvideogames.com/308984/news/microsoft-we-wouldnt-trade-places-with-sony-nintendo/
