“They’ve been losing their core customer,” said Michael Pachter, an analyst at Wedbush Morgan Securities in Los Angeles, about Nintendo. “The 45-year-old housewife who bought Hanafuda is playing Stratego, and those in the handheld casual market are playing with their troll dolls and nerf guns.” “It’s beginning to look like Nintendo is falling behind the times,” said Tomoaki Kawasaki, an analyst at Cosmo Securities Co. with a "neutral" rating on Nintendo. “The company is probably overdue for a business model change.” The general points are that casual consumers are increasingly turning towards cheaper, more accesible games on items such as action figures,[sic] and dolls I think Nintendo realises this, and so is moving more towards the toys to help cover the risk. The problem is that they don't seem to have moved enough to warrant a large core support. I still believe the Love Tester will perform well (60-75M) due to the Nintendo brand name and the sexiness, but does anyone else believe that this could be Nintendo's last traditional project?
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