I think that the iPhone will begin to loosen up Nintendo's grip on the handheld market for several reasons. The main reason is because casuals who usually play on the DS will see the cheaper game on the iPhone , and see that the iPhone does a lot of stuff and go for it, but you already knew that.
Another good reason is because of the vast amount of console games appearing on the App Store. (If you want a list, tell me and I will make you one). Up and coming kid gamers will see thes games go for less than $15. They will eventually grow up to be hardcore gamers gaming on the iPhone, and there are plenty of games on the App Store. That could spell doom for Nintendo because the iTouch sells cheaper than the 3DS, and the games are cheap too. When the current generation of gamers retire, the up and coming generation will, like I said, game on the iPhone.
The iPhone won't have as big an effect on Sony because the NGP runs Android, but it will still affect Sony because the NGP looks like it will be priced fairly high. The games for it also look like they could be priced high.
BOTTOM LINE: Console ports that sell for under $15 will probably get the attention of up and coming gamers. The games themselves will only get better as the hardware gets better, so if Nintendo wants to stop the iPhone takeover, they need plenty of innovation. Fortunatly, Sony realizes that the iPhone takeover is happening and brought in Marcus PSP.










