Kinects success presents an interesting challenge to think about in terms of how they price their SKUs. It is likely that the non Kinect SKUs will see a higher percentage price cut than Kinect SKUs. So we could get into a situation where for instance the Xbox 360 Arcade is 25% cheaper and the 250GB with Kinect is only 12.5% cheaper. They'll discriminate between the Kinect and non Kinect buyers like this because Kinect 360s are not directly competing against consoles which offer the exact same experience whereas the regular 360s are.
In terms of pricing:
Xbox 360 Arcade $149, Premium $199, Kinect Arcade $249 and Kinect Premium $299.
is more likely than:
Xbox 360 Arcade $149, Arcade Kinect $199, Premium $249 and Kinect Premium $299.
As they know price cuts aren't as neccessary on the Kinect units as they are on the consoles themselves. Beyond this the Premium at $199 will likely preserve their average sale price and give better margins than the Arcade and with probably still be the more popular of the two. The same would apply to the Kinect Premium with respect to the Kinect Arcade. They'd do this because they can still gather additional margins back from any Kinect-less console sold by selling a Kinect accessory later on.
Tease.









Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. " thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."