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Forums - Gaming Discussion - GDC 2011: Cliff Bleszinski: “Preorders As A Sales Metric Need To F****** Go

The whole "so many pre-orders you may not get a copy" line is so BS.

GameStop ships to each store enough copies to cover 1.5x the number of pre-orders.  So if they have 10 pre-orders, they get shipped 15 copies.  20 pre-orders?  30 copies.  It's a formula that they always follow, except for the biggest of games that they know will have extra long legs, then they'll ship even MORE copies (particularly Madden - that's a heavy walk0in title).  So if they have a lot of pre-orders, you're MORE likely to get a copy if you haven't pre-ordered.

Now, for niche games like Atlus's stuff, you probably wanna reserve.  But even then, I remember our store got in like 6 copies of record of Agarest War (the big box with the mouse pad and everythign) despite having maybe one reserve.  We couldn't find a way to sell 'em all.

Reserves are totally unnecessary these days.  I only do it for the free shit.



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makes sense to me unless your getting some really cool crap with the preorder but even then you could probably wait it out



Cliff is always honest.