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Forums - Sales - is this the biggest week of the year in term of sales?

... they did stock pile... they took Japan's nov Wii supply and held it until this week, they also held some of Novembers NA amount... how else could you explain the sudden flooding of Wii's.

So here I am going to outline what most likely happen

1. Nintendo constrained Japan's supply in Nov. leading to sale of 30k for about 3 weeks.

2. The Wii's which were not sold there were shipped to US.

3. NA continued to sell at normal levels(slightly elevated)

4. Japan's Wii sales begin to return to normal

5. The diverted Wii are stockpiled in US along with one that were stockpiled earlier

6. Nintendo Triples distrubution workforce in order to get this insane amout of Wii's out in a shorts time.

7. Japan's sales increase above their normal level last week by selling Wii's that would have been shipped to US and Europe

8. The extra Wiis from Japan run out and Nintendo is left with a smaller supply than they would have had because Japan ate a larger share than normal in Dec.

9. American Wii supply stabilizes and chain returns to normal in late January JIT for SSBB.

One thing I did not make clear in my previous post was that some Wii's would still be coming just a lot less. that is why nintendo could promise rainchecks, because there would still be SOME Wii's most likely around 50%

Sales will be about 120k a week during the 2-3 dry weeks. The dry weeks will last about the same amout of time as they did in Japan. Remember Japan's selling season ends about 3 weeks after ours too.



psn- tokila

add me, the more the merrier.

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tokilamockingbrd said:
... they did stock pile... they took Japan's nov Wii supply and held it until this week, they also held some of Novembers NA amount... how else could you explain the sudden flooding of Wii's.

So here I am going to outline what most likely happen

1. Nintendo constrained Japan's supply in Nov. leading to sale of 30k for about 3 weeks.

2. The Wii's which were not sold there were shipped to US.

3. NA continued to sell at normal levels(slightly elevated)

4. Japan's Wii sales begin to return to normal

5. The diverted Wii are stockpiled in US along with one that were stockpiled earlier

6. Nintendo Triples distrubution workforce in order to get this insane amout of Wii's out in a shorts time.

7. Japan's sales increase above their normal level last week by selling Wii's that would have been shipped to US and Europe

8. The extra Wiis from Japan run out and Nintendo is left with a smaller supply than they would have had because Japan ate a larger share than normal in Dec.

9. American Wii supply stabilizes and chain returns to normal in late January JIT for SSBB.

One thing I did not make clear in my previous post was that some Wii's would still be coming just a lot less. that is why nintendo could promise rainchecks, because there would still be SOME Wii's most likely around 50%

Sales will be about 120k a week during the 2-3 dry weeks. The dry weeks will last about the same amout of time as they did in Japan. Remember Japan's selling season ends about 3 weeks after ours too.

Ok, first, everything here is a helluva lot more believable then what you were saying before, but I still disagree.

1) Reports from Japan during this period said Wii's were readily available. The dropped sales #s were from demand drop not supply drop.

2) This would require the Wii's be sent back to the factory, each unit to have its firmware flashed and replaced with the US version, and then sent out. This firmware flashing would be in addition to what the factory would normally do and likely slow down the normal production..which is counterproductive.

3) Agreed, numbers support this.

4) Agreed, numbers support this. But I think we have different reasonings as to why.

5) Do we even know how long it would take them to reflash these Wiis? It seems like it might take too long but without hard numbers or for that matter confirmation that they would even do this it is pure speculation.

6) Nintendo triples distribution force as part of typical holiday sales for DS, Wii, and all other products they sell.

7) This is where we really disagree, we've already hashed it out but I will just say that this would never happen in a properly functioning supply chain.

8) Same as 7.

9) Sames as #4.

 

The 120k number sounds about right for post holidays, and that number sounds like it is actually an increase from the normal sales. The average sales in the US over the course of July, Aug, Sept, and Oct was 118,903.35 units. So I'm not sure why 120k is the dry week.  I would normally expect 80-90k for these weeks as part of the normal post-holiday lull...but given how hard the Wii was to find this holiday I expect it to sell out still and 120k sounds about right.

 



To Each Man, Responsibility

on #4 I believe that Japan low sales were supply side you beleive they were demand side. I believe that Nintendo was sending them here for the Holidays because it take a few weeks to get here. You beleive it was because demand fell and WiiFit brought it back. I believe that the reason that Wii sales rose with WiiFit is because that was when Nintendo stopped diverting Wii's.

I have one question though, if they were not diverting Wii's from japan where did all the extra go, I mean there must be tons because they sold about 80-90k below normal for 3 weeks.



psn- tokila

add me, the more the merrier.

No, Japan had plenty of Wiis the last few months. Used ones were selling $50 below retail price and new ones were readily available. You're just making stuff up, you have no basis for this, there have been numerous reports that the wii is in good supply in Japan. People that have been following the Wii on this board know this very well, it's not just sqrl.



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

Ok, fine

I'll bump this when everyone is wondering why Wii is selling 100k a week in January...



psn- tokila

add me, the more the merrier.

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it might happen for 1 week or so, but that's about it. You know Nintendo actually intends on giving people the wiis for those rain checks.

I'm sure you'll be bumping this when you're wrong too right...



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

Na, I'll let you bump it if I am wrong : )

if you read my post you would know I did not say they are diverting 100% of the Wii's right now, so yes there will be Wii for the rain checks, and then some. But the number will be low, and yes the PS3/360 fanboys will proclaim the fad is over. I say it will last for 2 week min, most likely 3.

PLZ look at the DS charts from last January the DS sold like 45k 3 straight weeks, same thing happened. Supply chain overheated!



psn- tokila

add me, the more the merrier.

tokilamockingbrd said:
Japan is closer to the source of the supply chain, all of the factorys are in Japan. Nintendo can most likely produce them and get them to retailers in less than 3 days in Japan, for the US this have to ship it overseas which takes a while, then it has to enter the NOA supply management system in Washinton, which is then shipped overland, wwhich could take another week to get it NY.
I would bet that Nintendo was sending ALL of the systems it produced in Nov. to US and Europe thus the weak sales in Japan, and now Japan is consuming the Wii's hot off the press which mean none are gonna be on boats for a week or 2 and during that gap, that gap is what I am talking about... It might be 2-3 after Christmas until the gap hits. That is why they did the Rain Checks, they know Jan is gonna be SUPER Wii Dry...

 Actually, all of the factories are in China as nintendo doesn't manufacture their hardware themselves but contract it out to electronic giants so there is
 some delay for them to go to Japan too.

Also according to George Harrison in an article not so long ago (if you don't trust me on this I can always find it for you but it was discussed on these boards) said that it took about 20 days to get Wiis from the production site to the store shelves, with 10 days for ship transport and another 10 for transport from Redmond to store shelves by roads (the Wiis don't go directly to store shelves but have to be received in various distribution centers, possibly many of them for one Wii if using wholesellers and store chains distribution centers).

Nintendo can cut out at most half of that time by shipping by plane and increasing its Redmond workforce (so they can cope with the extra Wiis) but it only account for about 600k Wiis more (about a week and a half) and next week numbers would suffer (unless they keep doing it in which case it is indeed January numbers that will suffer but 2 weeks max, not the whole month).

Then they have about 290k of stockpile left if we assume that the 1.8M production  a month started beginning of august (this take into account lower Japanes sales in Sept-Nov).

As for Japan I do not believe that the sales were supply constrained as it was reportedas widely available back then but that following their fall and once nintendo was satisfied that there was enough supply until SMG/Wii Fit hit they started producing more US Wiis to get better numbers there before resuming normal japanses Wii production 2-3 weeks before Wii Fit launch because they expected higher sales then (though they probably expected higher sales for SMG too).

So 410k production for the week + 290k stockpile since august + at most 600k airshipped + 300-500k stockpiled in Europe since beginning of summer (number pulled out of my ass) give a maximum for this week of 1.6-1.8M, with 1-2 low weeks to come either next week or in January.

Given my prediction in your thread (predict this week's Wii numbers) of 1.35-1.7M Wiis I expect to have only one week very low and one just low before the numbers equalise again, so about half the time you are predicting as while I agree that they can pull some January units in dcember there is a physical limit that they cannot exceed and your estimate is higher than mine as to where this limit is.

Also:

tokilamockingbrd said:
It might be 2-3 after Christmas until the gap hits. That is why they did the Rain Checks, they know Jan is gonna be SUPER Wii Dry...
 
This doesn't make sense as a reason for the raincheck is "pay now, get your Wii in january".
It would make sense if they expected plenty of Wis in january as they would then have no problem using them for the rainchecks but if they are not going to have enough Wiis in January as it is then it is going to be even worse with the extra Wiis that will already be paid for with the rainchecks (Nintendo doesn't want to have all of January's Wiis sold via raincheck as they need to keep some freely available in stores to keep the interest high as people might lose interest in hunting for one without the anecdotal "I saw 5 Wiis at such and such store but they ware sold out in minutes" as such stories are like the lottery, making them sure that if they keep at it their luck will change*).
 
So given that Nintendo does need some Wiis on shelves, doing a riancheck if they expect sure low numbers is not so smart as it would make supplying the shelves that much harder.  
 
The only way it could make sense is if nintendo is trying to condition the US buyers into buying their Wiis weeks in advance via a longstanding raincheck program (buy a Wii today, get added at the end of the list of buyers, receive it when your number is up) as that would bean excellent way for them to plan production increases (we know that we need to increase production to 2.8M a months because we already presold that many Wiis).
 
 Anyway, I expect January figures to be about 1-1.2M Wiis worldwide with steady 1.8M february onward until Nintendo sees that it is not enough supply for the demand and gets its ass in gear to increase it again a few months later, at which point they will likely use the extra production to stockpile for xmas '08, sell out during it... exactly like last year and thecycle repeating until they stop selling out worldwide in the beginning of the year (whether that is '09 or '10) at which point they will consider price drops and other colors.
 
*but unlike "Wii Fad" proponents I do not believe that these shortages are the initial driver to begin the hunt but that these people want a Wii to start with but will keep trying if they feel they will manage to get one soon but might stop looking and wait for them to be freely available if they feel there is none available at all. 


"I do not suffer from insanity, I enjoy every minute of it"

 

well.. it looks like I might have been right... reports coming from everywhere no is getting Wii'd cept the gamespots with the rainchecks.



psn- tokila

add me, the more the merrier.

I win! Wii drought official!!!



psn- tokila

add me, the more the merrier.