You either include Blu-ray with your console like Sony has done, but if you don't include it as basic in the system, just leave it like that. Don't bring out an add on drive.
I don't see the point in the MS bringing out an HDDVD drive for the 360. You're not going to get better games as they won't create a game to take advantage of the HD disc format as it would alienate the 360 owners that don't own a HDDVD drive. All you can do really is play HDDVD discs...so why not buy an HDDVD player?
Sony made the jump to include Blu-Ray, this gives them the added bonus of firstly, the player to play BR movies and the added space for bigger games. The downfall is the price and having to wait until it was ready to include.
If Sony had decided against Blu-Ray, then they could have released the PS3 earlier and at a much reduced price...probably half the price TBH. It would have been a much safer bet for them, but they decided to be risky and push through this new digital format.
It may or may not work for them, but I do feel in the long term, it will work out okay if not amazingly so!
Prediction (June 12th 2017)
Permanent pricedrop for both PS4 Slim and PS4 Pro in October.
PS4 Slim $249 (October 2017)
PS4 Pro $349 (October 2017)