While everyone was throwing rose pedals at Nintendo during their redeeming E3 presentation last year for finally making games for the hardcore gamer, I was cautiously optimistic if not a little concerned about where this could put the Wii. Don't get me wrong, I was ecstatic about the lineup (I mean damn, a new DKC, Goldeneye, Kirby??), but at the same time I realized that many of the games I liked would not translate into success. In the back of my mind, I expected a downward slide for Wii sales, as I did not really see that one game that ignited excitment among consumers. You know, the Wii Sports, Wii Fit, NSMB, or Mario Kart for the year. This mega bomb was noticably absent as Nintendo desperately tried to win back the jaded "hardcore" gamer, in which I think they have succeeded, albeit at the expense of sales.
The problem is, when Nintendo shift back to hardcore mode and we get all excited, their sales generally suffer. Because much of what we like is not what the masses like, and vise versa. It is interesting how Nintendo's "success" or "failure" at E3 is almost directly inverted from how they perform in sales. I think most of us here can agree that 2007-2009 were poor E3 showings for Nintendo if not downright disastrous. Particularly 2008, everyone was up in arms about "OMG WII FIT??? TEH END OF GAMING!!!1" Yet look at their sales in those years. Wii's peak was 2008, its supposed disaster "OMG WTF WII FIT!!" year.
Now people are scratching their heads at why Nintendo has begun to slide in 2010 and 2011, despite having a solid library for the hardcore. Well that is precisely the REASON sales are sliding. In other words, we can't really have it both ways. We either get to see success for Nintendo, or we see an ample supply of hardcore games. Obviously most people would chose the latter, because after all if Nintendo sees success, what's in it for us? They throw out stuff like Wii Fit, and the masses get excited, but there is little to show for the core gamers.
If we look at 2010, many people here would say they're very satisfied. But these games could not move consoles. We had Mario Galaxy 2, Endless Ocean 2, Sin and Punishment, Monster Hunter Tri, Red Steel 2, Epic Mickey, Goldeneye, DKC, Kirby's Epic Yarn, Metroid Other M, etc. This is a great lineup for me, but so was the Gamecube lineup, and we know how that console performed. Wii Party was a mediocre game and a poor attempt to keep the expanded audience satisfied.
So Nintendo is left to try and keep the scale balanced so to speak. If they appeal too much to the hardcore end, they tend to lose sales. If they appeal to the mases, there is the backlash from the hardcore and they risk losing some of their oldest and most deticated fans. So what do they do?
For my money, the obvious solution to keep the scale balanced is to embrace more of the "bridge" games, and fill the lineup with many more of those. Games such as NSMB, Donkey Kong Country, Mario Kart, Wii Play (who here did not enjoy the tanks game?), even Smash Bros. Brawl.
What do these games have in common? They share qualities of arcade games. Social games with much replayability. Fast paced, pure gameplay, multiplayer emphasis, easy to learn, difficult to master. Games that the average consumer can get into with ease, but is complex enough and enough content for the core gamer to appreciate. These are the qualities of games that best define Nintendo, and it is THESE are the types of games Nintendo needs to focus on if they wish for the Wii to stay relevant.
2010 was noticeably absent of bridge games like these, aside from DKC, and it is why they have begun to slide. Despite having quality titles, it was littered with anti-arcade games. That is, complex controls, cutscenes, requiring more patience, limited single player experience, after which the consumer would sell it back. The games represented HD style games, but with poor graphics. This type of thing doesn't sell with the Wii user. Arcade style games (bridge games) are what Nintendo does best, it is what the Wii user wants, and it is what Nintendo needs in 2011.









