IndustryGamers As part of its announcement that its GamePlan Insights research tool is launching across the pond for the U.K. market, Ipsos has released a new chart (see below) of the most anticipated titles, ranked by purchase intent. While there are some noticeable differences between the U.S. and U.K. (for example Forza Motorsport 4 ranks 3rd in the U.K. but 24th in the U.S. and The Legend of Zelda: Skyward Sword ranks 4th in the U.S. but barely cracks the top 25 in the U.K.) the number one game in both markets is Epic's Gears of War 3, which of course is a great sign that it'll have a blockbuster launch when it arrives later this fall. Microsoft's platform may have the most sought after game this year, but on the whole Ipsos sees the chart as further evidence of Sony's PS3 momentum and Nintendo's continued decline with the Wii. "Based on recent data pulled from GamePlan UK, Sony appears to be well positioned in 2011; three of the top ten and five of the top 25 most anticipated titles are first-party PlayStation offerings. Microsoft stakes claim to the most anticipated title of the New Year, Epic Games’ Gears of War 3, however; only two of the top 25 titles are first-party Xbox 360 titles. Nintendo is publishing the only Wii title in the top 25: The Legend of Zelda: Skyward Sword," the firm noted. Ipsos’ Director of Gaming Insights, Nick Williams, added, “While Kinect has the slight edge over Move in the battle of new motion control peripherals, Sony has orchestrated a diverse 2011 lineup of exclusive software that could see it regain control of the UK console wars. As projected by our tracking data, the recently released Gran Turismo 5 and LittleBigPlanet 2 have been well received by UK gamers, and the pending launch of Killzone 3 (ranked 2nd) should add to PlayStation’s momentum in 2011.” http://www.industrygamers.com/news/xbox-360-has-most-anticipated-title-of-2011-in-gears-of-war-3---ipsos/








