Seece said:
It's an interesting notion
If PS3 passes PS3 WW, but 360 sells more than PS3 in all the countries they're BOTH sold in, which is the more "popular" console 
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Ah but that presuposes a consistent position - which we already know isn't the case.
The answer is already evident - it varies by country where they are both sold. There are some countries were 360 is for sure more popular - US and UK say - and some where PS3 is for sure more popular Germany, Iberie, etc. And of course Japan.
Handily for PR folk this variety allows for each to claim victory based on different criteria.
EDIT : I see from later posts you're adding markets together, but the issue with that is that different markets are different sizes. Strictly speaking you can't say something that is more popular in a larger market but less popular in a lot of smaller diverse markets is more popular. You're trying to stich together different geographies, etc. as though they are the same. That's falling into the trap of this is popular in the single biggest market therefore it's the most popular. Common US viewpoint (I keed!) but not accurate across diverse geographies.
My view is from the numbers it's pretty clear that 360 tends to be more popular in English speaking territories and PS3 tends to be more popular in non-English speaking territories. No idea why given that despite all the fanboy posturing when it comes to games they are 90% identical.