You should be hired by all 3 console companies and put in charge of their price cutting departments...

Heh that would be a hell of an easy job!

You'd be in charge of  slashing prices and making sure profit is made.  I think you'd become an old man in a few months trying to do this for Sony, especially with NGP coming up... :)

so what if its $200 in 24months,they did it the last time around and if they don't want to lose badly they will have to do it.

and how can you say they are "JUST" breaking even.SONY has been making a profit since Q1 2010(JAN-MAR),they started making more profits since new RSX version went into production in Q2 2010(APR-JUNE).they are more than breaking even.They should be getting both RSX and CELL reductions again very soon plus other costs reducing.They can cut the price.

and as for PSP2,they do the loss at platform launch with all their systems so its nothing new for them and as for PSPHONE,that is nothing.its just PSP being integrated in other phones.their is no way they are making a loss on that.they will make heavy profit through software on PS SUITE.

Wii will do fine with $50 before Wii NEXT in 2012

360,MS can affod a helft cut but they don't need it.they will do fine with a $50 cut

as for Kinect,yeah selling pretty well but it won't be the same cool new commodity next holiday season.they can cut $20 but that doesn't make any sense as its a very small cut.$99 would sound alot better than $129 and sales would be easily maintained then

Dude this isn't the Fast and the Furious. Hitting that NOS button early doesn't mean Vin Diesel wins and then mocks you at the finish line. To be honest Greenburg looks most like him, 360 win confirmed?!

@ You who is saying we don't know the manufacturing costs, you also don't know the manufacturing costs and you certainly don't know the other costs they are paying either or even the total cost of distribution. Look at the chart and tell me how they have been profiting greatly from their PS3 empire. At least justify how they would be able to pay for a $100 price cut.

MS is going to have an easy time until June but will Kinect be the same new cool device,no it won't as its been on the market for one year by that times so they will need a booster and that they can easily provide.

Pachter doesn't think that a Wii HD will come now,he has said that Ninty will try to do something else and compete directly with PS4 and 720

just look what happened to the 360 last yr relaunching in june instead of sept or later, Dec npd only 600k above the ps3 and most likely ps3 outshipped it every single Q in 2010 waiting for sony's oct-dec, the ball was in MS court to really make up ground on Sony and so far it looks like they dropped it to me, WW gap is about the same it was pre Move/Reach/Kinect launches even if you use this sites sold to consumers data

thats right i dont but im not going around saying that theres now way they wont drop to 199 this year, by looking at that chart one would assume that in 09 they wouldnt drop much from $400 most on here were only saying the drop wil be down only to $349 that chart means nothing to me in terms of foreseeing things

hitting the NOS early in the FF movie resulted in walker loosing diesel won cause he waited

same can apply to sales you want the wow factor of a price cut or remodel around the holidays not during the summer when every ones tanning at the beach

1) Kinect came out in November 2010.  It will be out a year in November 2011, not June 2011.

2) Kinect not being the new cool device anymore?  Is that like the Wii not being the new cool device after it's first holiday in 2006? Where sales dropped off significantly in 2007?  That's what happened, right???

Seriously dude you're a bit too into the 'console war' idea.

Anyhow had they cut the price they would have sold marginally more consoles in Q3/Q4 2010 and Q1 2011 than they did. How is that a big win exactly? Less profits and running out of consoles so they can't take advantage of any price advantage sounds intelligent. We also don't have up to date Sony shipments so you can shelve the idea of Sony outshipping them until we have them.

You also assume that they wait to cut the price in Q4 because of a wow factor. The reality is of course it is margin preservation because they don't tend to cut the price until the last minute. It makes the financial year look a lot better if you cut the price halfway into it. That way your profits don't completely dive away in the year that you do something silly like cut the price.

If Greenburg really wanted to cut the price he wouldn't cut the price in Q1 with poor supply, the end of Q2 he might have supply depending on how much he wanted to sell in Q4 so at minimum the price cuts would wait until June, July, August or September or from the end of Q2 to the start of Q4. This would be a good year for aggressive price cuts if he was an ass and actually cared beyond posting a good bottom line and actually cared about hurting his competion. With the PSP2 effectively finished Sony would be ramping up R and D on the PS4 and keeping Sony in the red would be most beneficial from here on out if he expected Sony to match a large price cut with a similar cut of their own. Nintendo similarly would be looking to increase their profit margins given their precipitous drop YOY of over 75%.

I think we're looking at 50$ price cuts, nothing more...

Sales aren't so low that they need a huge cut to relaunch them..