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Seriously dude you're a bit too into the 'console war' idea.

Anyhow had they cut the price they would have sold marginally more consoles in Q3/Q4 2010 and Q1 2011 than they did. How is that a big win exactly? Less profits and running out of consoles so they can't take advantage of any price advantage sounds intelligent. We also don't have up to date Sony shipments so you can shelve the idea of Sony outshipping them until we have them.

You also assume that they wait to cut the price in Q4 because of a wow factor. The reality is of course it is margin preservation because they don't tend to cut the price until the last minute. It makes the financial year look a lot better if you cut the price halfway into it. That way your profits don't completely dive away in the year that you do something silly like cut the price.

If Greenburg really wanted to cut the price he wouldn't cut the price in Q1 with poor supply, the end of Q2 he might have supply depending on how much he wanted to sell in Q4 so at minimum the price cuts would wait until June, July, August or September or from the end of Q2 to the start of Q4. This would be a good year for aggressive price cuts if he was an ass and actually cared beyond posting a good bottom line and actually cared about hurting his competion. With the PSP2 effectively finished Sony would be ramping up R and D on the PS4 and keeping Sony in the red would be most beneficial from here on out if he expected Sony to match a large price cut with a similar cut of their own. Nintendo similarly would be looking to increase their profit margins given their precipitous drop YOY of over 75%.



Tease.