Im thinking $299 for the Wifi version with less internal storage and $399 for the 3G version with all the features baby. I cannot really see them selling this baby for less than $299 but I also cannot see them selling it for more than $399. However Nintendo will be taking considerably higher margins on every unit sold, I expect them to be only breaking even on a gross margin basis.

$350 with just wi-fi

$400  with 3G

$ 349.99 - $ 399.99 I think.

Does anyone really want 3g? Let me put it this way, would you rather have 3g or a new game every other month?

Assuming its coming this year, though, they should be talking price sooner rather than later.  And the statements made were just as open to broad interpretation as the ones that MS gave when rumored Kinect pricing started popping up.

Well...I look at this amazing device, NGP, and the closest thing I can see to compare it to are Smart Phones.  Now, MOST unlocked Smartphones go for around $599-$699, so I’m not sure how much cheaper Sony can get than that, and have a sound strategy to breakeven in a reasonable amount of time.  Maybe $499, but any lower than that, and SCE will be DEEP in the red again, which will put them a precarious situation, since M$ and Nintendo are going to be launching new console in the near future (regardless of what they say.)  Have 2 platforms slamming you into the red is probably going to make Sony shareholders scream for austerity quickly!

The problem with 3G are carrier established data caps.  Data caps and online gaming go together like peas and chocolate.

Really good points!  Competing with the 3DS and expected consumer pricing for handheld gaming is only part of the puzzle.  The other part is surviving as a division.  That's the part that most gamers ignore, unfortunately.

Verizon and AT&T are already having difficulty with the amount of Iphone and Droid users eating up data, and now the NGP will add to that.. Expect data cap at 250mbs for $15 a month and then $40 for 2 Gigs..

I will say this though...if Sony can launch this thing, and TIE it to monthly fees, they would probably be able to deliver it at a much cheaper cost.  The problem is what services model are you looking at 3G is okay, but probably not the best for online gaming, and I'm not sure if this device will even be 4G capable.  At $299, I'd get this over the 3DS in a heartbeat...at $399...not likely.  Here's the other thing about it...software development cost for it are probably  going to be much higher than that of the 3DS, so that means games will be costlier and take longer.  I’m sure Sony is wary of what happened with the PS3’s launch and dearth of solid titles are a while, but unless Sony is going to fray the cost, developers will rave about how great the device is, but their bean counters will say, HELL NO to large scale development of titles.  A lot of developers are just now finally placing 360/PS3 development on wash/rinse/repeat, and the thought of developing for a whole new platform is probably a cautious decision to make.