Well...I look at this amazing device, NGP, and the closest thing I can see to compare it to are Smart Phones. Now, MOST unlocked Smartphones go for around $599-$699, so I’m not sure how much cheaper Sony can get than that, and have a sound strategy to breakeven in a reasonable amount of time. Maybe $499, but any lower than that, and SCE will be DEEP in the red again, which will put them a precarious situation, since M$ and Nintendo are going to be launching new console in the near future (regardless of what they say.) Have 2 platforms slamming you into the red is probably going to make Sony shareholders scream for austerity quickly!
"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."
- From By Schism Rent Asunder
