Here's the numbers:
2005 BF vs Xmas
| Console | X360 |
|
Total
|
350,847
|
|
Total
|
162,985 |
| percent decrease | 115.3 |
2006 BF vs Xmas
| Console | X360 |
|
Total BF
|
358,803
|
|
Total Xmas
|
563,632 |
| Percent increase | 57.1 |
2007 BF vs Xmas
| Console | X360 |
|
Total
|
416,361
|
|
Total
|
586,894 |
| Percent increase | 40.1 |
2008 BF vs Xmas
| Console | X360 |
|
Total
|
738,642
|
|
Total
|
906,003 |
| Percent increase | 22.6 |
2009 BF vs Xmas
| Console | X360 |
|
Total
|
539,985
|
|
Total
|
746,469 |
| Percent increase | 38.2 |
As you can see every year other than 2005 pre-Xmas week (highest selling week of the year) has outsold BF week, with the lowest % increase being 2008 with 22.6% and the highest being 2006 with 57%.
Now to predict 2010 increase we could do something blunt like take the average. But for one the abberant 2005 result would skew the number low, and the likelihood of pre-xmas week being down on BF week is remote at best. But for the other years there is somewhat of a pattern: the bigger the sales on BF week the smaller the % difference with pre-xmas week. So averaging over the years excluding 2005 is likely going to skew the number high. This BF beeing 360's biggest BF ever it means to me that the % increase is likely to be closest to the 2008 %, so 20-22%.
On that basis I think pre-Xmas week could look like this:
| Console | X360 |
|
Total BF
|
844,582
|
| Percent increase | 21 |
| Total pre-xmas week | 1,021,944 |
For 360 to miss 1 million the % increase needs to be 18.4% or less.
As the biggest BF week ever, and the fact that there has been wide variation in the BF vs. pre-Xmas differential from year to year, it is quite possible for the pre-xmas increase 2010 to come in at under 18%.
It's a hard call I think. But the momentum Kinect and slim have created for the holidays makes it certainly within reach.
And there's always adjustments, up or down, that can affect the final outcome.
What say you?
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix








