Regardless of whether or not you like how reviews are done, saying they are less and less relevant is flat out incorrect. Developers have openly said time and time again Metacritic scores are openly discussed as to whether or not a game gets a sequel, is important for future funding for teams or sequels, marketing budgets, ect. Reviews are incredibly relevant as far as publishers go.
Furthermore, gamers get the reviewers they deserve. If a game gets a 7.5 instead of an 8 fanboys go completely batshit nuts, ridicule the reviewers personally, critisize their intelligence or integrity, but few complain if a big game gets a 9 or 9.5 because that's what the gaming community expects and wants. Score inflation is a result of fan expectation and reaction. Websites and magazines are a for profit enterprise and need fans in order to function, thus meeting the expectations of gamers is the aim. Gamers complain if scores are too low and question the validity of the website or publication (how many people say "you can't spell ignorant without IGN" whenever their game of choice does not get the expected score even if the game isn't out yet?), but if preconcieved notions are met then review scores are posted everywhere with links to the website or article. So don't blame the reviewing culture, blame the gaming culture that demands they meet their preconcieved notions of how good a game should be.

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