Sony Q2 FY2010 Earnings Announcement

DirtyP2002

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DirtyP2002 on 29 October 2010

I don't know what to think of these numbers overall.

Sony ships a lot of products, not just PS3s, but overall we are talking about 830 million profit. So the margins must be really low. Maybe I am just spoiled with the MS numbers yesterday. I need to check numbers of electronic entertainment devices more frequently to be able to judge these numbers.

Anybody noticed that DVD still outsold BluRay 2:1 in the past 3 months?! That made me lol.

Imagine not having GamePass on your console...

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postofficebuddy on 29 October 2010

GodOfWar_3ever said:

DirtyP2002 said:

Oh my.

I will never get it where Sony is selling thoses PS3s. It can't be NA, it can't be Japan, it can't be UK, it can't be Australia.

In my country, we get to watch Indian channels...and a shitload of PS Move bundled PS3 ads are aired on Star World....I doubt they would advertise that much if they weren't selling quite a lot of units there.

Just pointing out that there are markets that VGC don't track.

We have Indian numbers, they don't account for a whole lot. It's 75k as of June. Although they have a rather ambitious goal of almost doubling that by the end of the fiscal year.

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KillerMan on 29 October 2010

DirtyP2002 said:

I don't know what to think of these numbers overall.

Sony ships a lot of products, not just PS3s, but overall we are talking about 830 million profit. So the margins must be really low. Maybe I am just spoiled with the MS numbers yesterday. I need to check numbers of electronic entertainment devices more frequently to be able to judge these numbers.

Anybody noticed that DVD still outsold BluRay 2:1 in the past 3 months?! That made me lol.

You need to remember the effect of strong yen. It really eats your profit margins if you are Japanese company that relies heavily on exports. For example at the start of this gen Sony made more money from PS3 sold in USA than in Japan. Now they get a lot less from console sold in USA than Japan. PS3 costs 24k yen in USA compared to 30k yen in Japan(and 33.5k yen in Europe). They are probably selling PS3 with loss in USA again thanks to high yen. Also comparing any electronic company to MS isn't exactly fair as other business is filled with competition and other is not. If you use MS as financial indicator to other companies almost everyone is doing horribly.

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Seece on 29 October 2010

KillerMan said:

DirtyP2002 said:

I don't know what to think of these numbers overall.

Sony ships a lot of products, not just PS3s, but overall we are talking about 830 million profit. So the margins must be really low. Maybe I am just spoiled with the MS numbers yesterday. I need to check numbers of electronic entertainment devices more frequently to be able to judge these numbers.

Anybody noticed that DVD still outsold BluRay 2:1 in the past 3 months?! That made me lol.

You need to remember the effect of strong yen. It really eats your profit margins if you are Japanese company that relies heavily on exports. For example at the start of this gen Sony made more money from PS3 sold in USA than in Japan. Now they get a lot less from console sold in USA than Japan. PS3 costs 24k yen in USA compared to 30k yen in Japan(and 33.5k yen in Europe). They are probably selling PS3 with loss in USA again thanks to high yen. Also comparing any electronic company to MS isn't exactly fair as other business is filled with competition and other is not. If you use MS as financial indicator to other companies almost everyone is doing horribly.

Yeah, I can't believe how much of their profits are being eaten, it must be very disheartning for all Japanese companys :/

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darthdevidem01 on 29 October 2010

OMG WTF!!!!

What nice news to wake up too!!!!!

But where are these sales coming from?

I think its obvious the smaller markets are important to PS3....there's no other explanation because VGC PS3 figures pretty much match Famitsu/NPD figures....not sure about GFK.

Congrats to SONY & PS3!

Really its been a success for HD Systems......when 3rd party devs see them selling over 6 Million shipped this quarter....they know where they want to put their 3rd party games...

All hail the KING, Andrespetmonkey