I gotta admit it, I'm really impressed with what Microsoft have done with Windows Phone 7, and the Xbox Live integration is just one more thing that is driving me towards getting a 360.
I've been looking at smartphones for a long time, and Apple have been the best in quality with Google biting at their heels with a few Android phones. Apple are too closed up for my tastes though, you're locked into place with the hardware, so I've been more in the Google camp for a while, but they in turn are too open. I like that they are open, but it creates a few issues too. Not to mention that I've felt that Android phones have been too reliant on being like the iPhone, and not differentiating itself enough.
Along comes Microsoft with a great blend of the two. Hardware specs are set a high minimum, and Microsoft will be dealing with the software. What you get is a tight experience no matter what WP7 phone you buy, but without being locked down to one hardware company or phone model. On top of this, they're bringing in a very different user interface, one that improves on what we have now and is slick as hell.
I was in love at this point already, but adding Xbox Live to the mix just sweetens the deal. This is the first home console network to be brought to a portable device not dedicated to gaming, and by the looks of it, Sony will really have to step things up if they want to play along with PSN on phones.
Of course, it still has a few fundamental problems, which is why I'm not jumping on it just yet. No multitasking sucks pretty hard, and it looks like a few of the current features could use some touching up. That and neither the marketplace or Xbox Live is available in my country, so...
But none the less, Windows Phone 7 1.0 is looking very impressive and I'm really excited about where it will go from here! 
I want one! 














