This is total Sony logic
Sony exec 1: "Would you like to try out this awesome crack I have?"
Sony exec 2: "In a little bit, but right now we have to deal with this little preorder problem"
(Walks in)
Sony exec 3: "Did anyone see my pants around here?"
Sony exec 2: "..."
(Walks out)
Sony exec 2: "So people aren't buying in advanced..."
Sony exec 1: "Why don't we just delay it more? That's sure to increase awarness"
Sony exec 2: "How would that increase awarness?"
Sony exec 1: "Dude..."
Sony exec 2: "Oh fine, now let's see that crack!"
Probably how things would go down. But considering this is Russia, just throw in some bear training and we have reality.