For a bit of a comparison, the PS2 has been out for 7 years now and has sold around 115 million, which comes out to about 1.37m PS2's sold per month. Sony's probably created and shipped more, but that's how truly impressive the 1.8m manufactured per month for the Wii is.
| cAPSLOCK said: I hope they increase production even more. I would really like to see what kind of numbers this thing generates when everyone who wants one can get one. There's being cautious, then there's shooting yourself in the foot, which Nintendo has to be careful about not doing. 1.8 million worldwide is still a bit on the slow side for the kind of demand this thing has. If by next year this time they're still impossible to find I imagine it's going to get outright hostile towards Nintendo for sitting around with their thumb up their ass for a whole year. If they're selling out minutes/hours, they should at least have figured out by now that they're probably at a fraction of their demand. Ads aren't going to change anything, someone will still bring one over at Christmas and everyone else in the house will want one. Word of mouth is selling this thing more than occasional commercial here and there. Also, I don't think a lot of people will "settle" for a PS3 or 360. The Wii isn't really comparable to either of them. It's really its own very unique monster. Most of the people that want a Wii couldn't give a shit about the PS360, especially since they can walk into any store anywhere and just pick one up any time. |
Of course they will increase production. When someone at Nintendo management reads John Lucas predictions, he will spit his coffee and say:
Holy Fuck! No slacking off guys we need more waggling machines now!
Jokes aside, I think Nintendo is doing the right thing. Slowly increasing the production. Why would they waste the millions they made and risk flooding the market? Marketshare would increase, but the profits would take a heavy hit. Last generation proved that profits are bigger than marketshare.
Satan said:
"You are for ever angry, all you care about is intelligence, but I repeat again that I would give away all this superstellar life, all the ranks and honours, simply to be transformed into the soul of a merchant's wife weighing eighteen stone and set candles at God's shrine."
Madness just Madness... It's understandable what nintendo is doing.... didn't it happen to you that when something is hard to find, you crave it even more ? O_O, well hope some customer doesn't really get tired of not getting it and just gets something else.... that would be pretty sad
I haven't seen a Wii around here at all. They go in like 30 seconds after they hit the shelves apparently.
Boycotting the following:
1. Yoshi: He ate my car and spit out a toaster.
2. Igglybuff: Totally false advertisement. You can have as many as you like they don't buff nothing.
3. the Terms Hardcore/Softcore... We're talking Video Games. Not Porn.
4. The term Casual as relates to Gamers: We make them sound like outsider's that happen to play games. If that were the case they'd own a PS3.
5. Donuts.... Beacause I drink Beer...... and the biggest fan of Donuts hates Beer.
6. Boycotts: Their so lame.
ItsaMii said:
Of course they will increase production. When someone at Nintendo management reads John Lucas predictions, he will spit his coffee and say: Holy Fuck! No slacking off guys we need more waggling machines now! Jokes aside, I think Nintendo is doing the right thing. Slowly increasing the production. Why would they waste the millions they made and risk flooding the market? Marketshare would increase, but the profits would take a heavy hit. Last generation proved that profits are bigger than marketshare. |
I agree with you, but it's also the speed at which they do it. If they're too slow to react, by this time next year the Wii honeymoon may be over.
3rd Party Wall of Shame
http://www.nintendoworldreport.com/forums/index.php?topic=30478.msg581036#msg581036
I think it would be a bad idea to markedly increase production. Maybe bring it up to 2 million, but it would be stupid to bring it up to say 3 million a month as it costs a lot to ramp up production like that. If the PS2 managed 1.36 million a month, I think the Wii's at a good rate. If people can't get one for Christmas, they'll get it after.
Terrible anecdotal evidence in the story. The reason it's so hard to find a Wii in Cary is because there's only one gaming store in the entire town (a "town" of 110k+ people), and that store doesn't even sell consoles. I'm not saying the Wii isn't very hard to find; I'm just saying they could have chosen a better example than from a place where you have to go 10 miles to even reach a gaming store.
The person who wrote this article doesn't really understand Economics and Buisness, now granted Nintendo doesn't want to have excess supply, however they do not want to have a shortage of this level, and how do we know, it comes down to the fact that the console market operates in a state of monopolistic competition, in which product differentation is key to profits, and where a firm's ideal level of production is where Marginal cost equals Marginal revenue (marginal revenue being steeper than the normal demand curve), We know that Wii's production is no where near that level since at that point it would only be able to sell more product by lowering its price, the fact that there is large unfulfilled demand, even at higher prices, as evidenced by Ebay sales shows that Nintendo would not have to lower prices in order to sell more, indicating that production is not at the optimum level for Nintendo and that it is losing potential profits, something not good for Nintendo, only someone not versed in economic theory would consider this a good thing for Nintendo
Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!! It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!! Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)
| Avinash_Tyagi said: The person who wrote this article doesn't really understand Economics and Buisness, now granted Nintendo doesn't want to have excess supply, however they do not want to have a shortage of this level, and how do we know, it comes down to the fact that the console market operates in a state of monopolistic competition, in which product differentation is key to profits, and where a firm's ideal level of production is where Marginal cost equals Marginal revenue (marginal revenue being steeper than the normal demand curve), We know that Wii's production is no where near that level since at that point it would only be able to sell more product by lowering its price, the fact that there is large unfulfilled demand, even at higher prices, as evidenced by Ebay sales shows that Nintendo would not have to lower prices in order to sell more, indicating that production is not at the optimum level for Nintendo and that it is losing potential profits, something not good for Nintendo, only someone not versed in economic theory would consider this a good thing for Nintendo |
We have an economist amongst the gamers! lol Everything you said is true. But it depends on how much of a shortage it is. If Nintendo is producing near its equilibrium quantity, it's still is generating a lot of revenue. Hype can be advantageous. Economics is pretty clear-cut, doesn't really factor in something like hype. What they should do is increase the price of the Wii to bring the quantity demanded down to what they're supplying, then they would be cruising :).
BTW, CNNmoney reported that they will not be increasing production again. http://money.cnn.com/2007/11/27/technology/bc.apfn.us.holidaysales.ap/index.htm?postversion=2007112719
Wow haha. I just looked closely at that graphic and saw the forecast sales for 08. Nintendo predicting 301% growth in sales for Wii, Sony predicting 305% increase in sales for PS3. Is Sony serious?
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