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Forums - Gaming - Marketing Costs

O-D-C said:
Slimebeast said:

Modern Waffare 2 $200 million includes dev costs (which probably is onl around $40 mill so no big deal).


actually no, that 200 million is advertising only. The game's advertising was incredible and unprecedented in this industry.

Source? Because I just noticed Dallinor's source says:

"Call of Duty cost $40 million to $50 million to produce, people close to the project said, about as much as a mid-size film. Including marketing expenses and the cost of producing and distributing discs, the launch budget was $200 million, on par with a summer popcorn movie -- and extremely high for a video game"