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Last year, Japanese wireless carrier KDDI started selling the first commercially available 3-D cellphone, called the Hitachi Woo. More than 300,000 devices were sold in in just a few weeks. The Woo’s 3-D display, powered by masterImage, uses a parallax barrier, a layer that’s placed over an LCD screen to help produce the feeling of depth by directing slightly different images to each eye.
“We can create a 3-D experience in pretty much any kind of screen including LCD and OLED,” says Bowers.
3-D films such as Avatar and Alice in Wonderland have sparked consumer interest in the format. Most major TV makers including Sony, LG, Panasonic and Mitsubishi have started selling 3-D TVs. ESPN launched a 3-D channel in time for the football World Cup. Even PC makers have hopped on to the trend with the launch of computers with 3-D displays.
“One hundred percent of handset manufacturers are evaluating 3-D behind the scenes,” says James Bower, president of MasterImage 3-D, a Burbank, California, company that makes 3-D displays. “Everyone wants a glasses-free 3-D experience.
MasterImage’s 3-D technology that’s used in the Woo is similar to what display maker Sharp has created for Nintendo’s 3DS Portable. Both use the concept of a parallax barrier.
A layer of material with a number of small, precise slits is placed on top of a display. The slits direct light from each image slightly differently creating a “sweet spot” that can range from 12 inches to 20 inches in front of the screen. At the sweet spot, the brain sees two slightly offset images that it can use to create a composite with the perception of depth. MasterImage says the 3-D layer adds about $10 to $15 to the overall bill of materials for the phone.
“Only one person who’s holding the phone can see the 3-D effect,” says Bowers, “but we have created a good sweet spot so there’s no struggling to find the the right position.”
That doesn’t mean the results are perfect, but it’s good enough to experience 3-D without requiring cumbersome glasses or extremely sophisticated technology.
But the ease of use comes at a price. Adding a layer on top of the LCD or OLED screen reduces brightness by up to 50 percent and resolution by almost the same number.
Bowers says the additional information that the brain perceives because of depth helps make up for some of that.
“Technically you are losing resolution but psychologically you are gaining a lot more information,” he says.
http://www.wired.com/gadgetlab/2010/07/3-d-cellphones-experience/