Blu-ray: Dogged by delays, will it still have its day?

The Sony-championed Blu-ray optical disc has to date significantly undershot its backers' initial forecasts. Format wars and economic recessions haven't helped matters, but is there substantial market pull for such substantial storage?

Kazuo Hirai, then president and chief executive officer of Sony Computer Entertainment America, and Ken Kutaragi, at the time the president of Sony Computer Entertainment, likely felt on top of the world when the two corporate executives took to the stage at mid-May 2005’s E3 (Electronic Entertainment Expo) in Los Angeles to unveil the PS (PlayStation) 3 game console (Figure 1). After all, the PlayStation 2, for which both men held prominent and visible project roles, had handily won that console-generation war, beating back both historical competitor Nintendo’s Gamecube and upstart Microsoft’s first-generation Xbox (Reference 1). In the process, the PS2 had become a key factor in the success of optical-DVD (digital-video-disc) media, by virtue of its DVD-playback capabilities and content-subsidized price tag. Sony hoped that the PS3 would play the same role for next-generation Blu-ray media, not only generating profitable revenue for the Sony Studios movie subsidiary but also regaining the lucrative patent-royalty crown that it and partner Philips had held with the optical CD and subsequently lost to fellow competitor Toshiba in the DVD era (Figure 2).
Fast-forward five years, and you’ll find that those rosy predictions haven’t come to fruition (references 2 through 4). DVD-content rentals and sales still eclipse by a substantial margin their Blu-ray counterparts, even though Blu-ray movies and stand-alone players first became available four years ago. “If you get a number of titles hitting 30% of sales in Blu-ray, then that is successful,” says Craig Kornblau, president of Universal Studio’s home-entertainment sector.

The only reason the ps3 was so expensive was because of blu-ray.  PS3 was also delayed for 1 year because of blu-ray, which has virtually nothing to do with gaming

FULL STORY BELOW - Very in depth, well researched.  Definitely worth the read

http://www.edn.com/article/509888-Blu_ray_Dogged_by_delays_will_it_still_have_its_day_.php

Its just another Blu-ray is doomed DD is probably going to take over despite Blu-ray outpacing DD.  Also if it was as well a researched as you claim they wouldnt have said the 20GB PS3 did not come with an HDMI output which is wrong.  All PS3s have come with them. 

NIce read.. I haven't bought a DVD or Blu Ray in ages.. I stream my movies nowadays.. it's so more convenient...

Not true at all. This says nothing about blu-ray being doomed, it says it MASSIVELY UNDERPERFORMED, which I think we can all agree on.

Even last year kaz said blu-ray revenue would be 50%, but it still sits today at only around 15%, despite HUGE discounts on discs and players. You can get  a blu-ray player from walmart for 80 bucks!

Price isn't the issue, blu-ray just isn't that popular

No price is still the issue,  New Blu-rays are regularly around $25,  while new DVDs are around $15.  After that the price skyrockets for Blu-ray up to $35 for most movies,  while DVDs staying at about $20.   People wont buy a player as long as their is a price difference like that.   Price is the reason it just not that popular.

You could say that not many games use the advantages blu ray provide but not that is "has virtually nothing to do with gaming".  Other than that, year on year blu ray sales is going well. Its been doubling 2009 VS 2008, and doubling first half 2010 VS first half 2009. Since its doubling year on year (exponential) I dont understand what is the point of this article. With the price lowering and more people getting HDTV the blu ray sales will only keep getting better.

virtually nothing to do with gaming?

What a crock of shit, seriously. We all know the advantages a bluray disc has in gaming.

You must be referring to the higher development costs? or perhaps the added free time you have between loading screens? ;)

BR has no future in gaming, as MS nor Nintendo will never use it in a console.

I personally have found through different sources that Bluray is chugging along quite nicely.

An issue with bluray not automatically outselling its standard definition counterpart is that not all movies beg to be watched in high resolution. I don't care if I see Dodgeball in SD or HD but I want to get as many pixels as I can out of movies like Avatar and The Dark Knight (and in the future, Inception ;] ). I think it succeeds, to some degree, on a movie-to-movie basis. The Dark Knight was one of the films that was said to really kick up the sales of Bluray (probably more because it was just so popular, but you get the point I'm trying to make either way).

I made your post stick out even more! Cuz you know, saying things loudly and with authority pretty much makes them the truth.

Hitler once said that if you tell a lie loud enough and long enough it eventually becomes true.

 DO YOU REALLY WANT TO BE LIKE HITLER?!?!?!?!?!?!