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Forums - General - Square Enix CEO Yoichi Wada discusses console war

Game_boy said:
I think the sales of Wii games prove that:

a) It is not a single-use fad toy.
b) Third party games are not selling because they aren't good enough. All the development effort is spent on the X360 and PS3 and the games' high budgets mean few even break even (do you think MGS4 will sell 1 million on day one to an audience of est. <8 million PS3 owners?).

Really, I don't think its possible its going to do 300k its first day sales. But why should it matter, when its going to help the software ratio?



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The whole toy thing ... I'm sure you all don't take everything you hear so literally, so why start now? Why get all up in arms when someone states it's a "casual" console, when Nintendo fans themselves exclaim how it has captured the casual audience. Yes, plenty of hardcore gamers own a Wii and there is certainly a market for a Final Fantasy game on the Wii. However, my sister in her mid 30s has no interest in buying a Final Fantasy game for her Wii. I'm not saying there isn't a core audience on the Wii and I don't think he was either. The core gamers are probably getting close to the same total number as the 360, but percentage wise there's no doubt there's more core gamers on the 360. Therefore more 360 owners are core gamers.

Also, I don't think the man stated which console he prefers or that he necessarily is trying to down the Wii. What's the full context of his statement? This is a snippet of an interview. Who knows what else he said. Kotaku didn't translate the full interview. Perhaps he sees a brighter future for the Wii and PS3.



Original interview trasnlated by Google (link).



jhlennon1 said:

To those getting riled up about the Wii being called a toy: be realistic. All video game systems are toys. The PS3 is a toy. The Xbox 360 is a toy. They're all devices you play with to entertain you.

Go back and read what Wada said again and you will see that he doesn't think people are buying Wii's as a "Gaming device" but as a toy. The toy comment is not what's important, it's the gaming device that is important.


I read it.  Perhaps it's a poor translation, but if it's not, he is trying to make a distinction between a toy that people use to play games and another toy that people use to play fewer games.  If that's the case, it just doesn't make any sense.

He sounds like a man trying to reconcile his business decisions and reality, and he's trying to do it with some retionalizations that would be less painful to him.  It's a stupid thing to do; it would obviously be better to just accept reality and develop where it makes sense.

He's clearly irritated that there isn't the market for the PS3 that he anticipated.



The console sells fantastically well regardless of the titles available for it. Consider that a moment. No matter what games are released, or what titles the system has in North America, and in Europe the console will sell fantastically. Remove the core AAA games, and the sales do not even budge downwards. Nintendo only delivered two of their three big titles for the year, and one of those wasn't exactly smoking. No third party developer has even given the console a major title this year. Still the console sells well.


Hardware sales for the console were signifficantly boosted every week a major game was released.  Conclusion?  You don't know what you are talking about and have zero knowledge of sales data.  One of those wasn't smoking?  http://www.gamerankings.com/htmlpages2/928517.asp 9.0 average isn't smoking? Or maybe you meant the second best game of all time? http://www.gamerankings.com/htmlpages2/915692.asp Guess the games you are playing just got burned.

The logical conclusions is a simple one. The games are not selling people on the console. The console is selling people on the console. The control gimmick, and commercials with families acting like lunatics in front of a television screen. The games aren't actually important, and honestly thats why sources like Famitsu report the console sitting unused in homes after people tire of Wii Sports.

Famitsu also reports PS3 games are the most wanted games in Japan, and yet they continually flop.  Dragon Quest IV on the DS outsold every one of the most wanted PS3 games lifetime sales to this point in week 1, and it wasn't even listed as one of the most wanted games.  The day Famitsu means anything to gamers is the day Amazon becomes a valid sales data source (Never). 

As far as games not selling the console: 

Week before SMG: 146,681.  Week of SMG: 267,388 (+82%).  You = wrong.

This argument that the console owners are just waiting for good games is utter nonsense. A gamer fiends for the experience of playing games so they would be buying the best games for the console even if they aren't all that impressive. A saltine is a banquet to a starving man. Seriously whats the logic of buying a console to only play a few titles, and wait for months till the next title you have to have.

A few titles?  It had 11 million sellers in the first year.  That's more than the 360 (7) or PS3 (2), and it outsold the 360 in software in NA last week.  

He is just saying what many developers are thinking. The sales of the Wii look fantastic. The attach rate does not, and for a third party developer that does not look good. What good is it to develop a game for a console with a five percent attach rate, and to make matters worse they face off against Nintendo which is bound to get the first three purchases from consumers. They are in it to make money. They are in it to keep their jobs.

Attach rate for Wii is around 4.5 games per system.  3.5 if you remove Wii sports.  This is about .5 below the PS3 and about 2.5 below the 360.  Given the rate at which the Wii's userbase is increasing, It won't be long before that attach rate difference really doesn't matter.  

You have a problem with what he said then support your third party developers. Buy more games, and use your console more. Instead of hooking someone on the console hook them on the library.

Well, everything else you typed in this was wrong including the facts you based your statements on, so I suppose there is no point in responding to your summary sentence.  



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Wasn't Wada just bashing 360 a few months ago for being "too complex for gamers"? Now it's the only real game console? Good luck trying to convince people in Japan of that, SE.



Tag - "No trolling on my watch!"

Good post, Naznatips. It's nice to see someone cut through the bunk with a few facts.



@naznatips: Well said, saves me a lot of time. While I can agree that there are probably more gamers buying more games on PS3 and Xbox 360, Wii software sales also goes up as well, and it's not just Wii Sports people are playing. The only people who seem to play only Wii Sports seems to be the same one that trash the system without either looking at actual games or cherry picking.



I am a PC gamer, and also have a NDS now, but without access to a Nintendo Wii until End of 2007.

Currently playing: Super Smash Brothers Brawl(Wii), Mystery Dungeon: Shiren the Wanderer(DS), Dragon Quest Heroes: Rocket Slime (DS), WiiFit(Wii)

Games Recently Beaten: Final Fantasy Crystal Chronicles: My Life as a King (Normal; Very Hard after the next DLCs become available)

1 word: RTFA

ClaudeLv250 said:
Wasn't Wada just bashing 360 a few months ago for being "too complex for gamers"? Now it's the only real game console? Good luck trying to convince people in Japan of that, SE.

It looks Square Enix "doesn't know what they want ey"

@Naznatips: WHOA!  Well said!



PLAYSTATION®3 is the future.....NOW.......B_E_L_I_E_V_E

Supporter of PlayStation and Nintendo

I'm glad I'm not the only person frustrated by retarded "the Wii is just a toy" comments.

Apparently other consoles are for serious work, and the Wii is the only one that's actually made to be fun. :P



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.