I kind of think advertising for games such as uncharted last year should be the launch trailer. In the KB commercial that was made people hardly saw the game and I guess people didn't focus on the game itself too much. So do you guys think Sony will ever do commercials for games that actually focus mainly on the game itself? A good example would be the halo reach commercial which has cool music and shows what the game will be like. Also the mass effect 2 launch trailer earlier in the year shown on tv convinced me to buy it.

BTW I live in the U.S. so commercials might be different if you live in a different country.

They'll use Kevin Butler for as long as they used Crash.

They said they will keep him till 2011.

i don't see why not

They should use KB commercials for stuff like promoting the PS brand as a whole(like the gaming montage one) or the move, things like that.

Commercials showing the actual games themselves (like you mentioned Reach or ME2, Gears, etc.) are better for letting people see what the game is supposed to be like.

You are exactly right. I hope sony realizes this

Can't wait to see some KB ads when I go to the States :D

But I think Sony should definitely keep using him but at one stage, it'll probably get stale and maybe even a bit reptitive so I think Sony should at least keep him until Next Gen Consoles come out.