If one company needs a good PR agent, that's Activision

Eric Hirshberg, who becomes Activision Publishing's new CEO in September, acknowledged some of the issues Activision faces when it comes to the way gamers think about Activision and promised to help repair that damaged relationship, just not with a second Butler.

"Kevin Butler was the right solution for Sony," Hirshberg told Kotaku.

How is he going to deal with Activision's perception problem? He's not saying, but he knows it's there.

"I'm not in the building yet," he said. "I only have my perceptions as a outsider to go on. I think that Activision, based on the number of great gaming experiences they have delivered, should be a more beloved brand than you would think they are by reading the core-gaming blogosphere.

"I think I will be helping to kind of find an equilibrium between that and the general tone of the public discourse."

http://kotaku.com/5586114/the-man-behind-sonys-fake-exec-hero-moves-to-activision

Don't think this is in the right section..

but yea they need some good PR now

Kevin Butler's mom and dad are working with Activision? :O

The horror!

No one can help Activision, they are hated cause of greed, mass greed. Not much you can do to solve that except give out a free game, and those idiots will never do it. I mean they fired 2 execs just to save money from their bonus', which they prolly will lose anyways in court.

Sony just needed a better advertisement to land with us, the audience. Activision needs to much.

You know there is not a real Kevin Butler, the guy in the ads is called Jerry Lambert and he's just an actor following a script.

Damn, Erics job is going to be easy.

Step 1. Punch Bobby in the face until he agrees to shut his stupid mouth.

Step 2. ??

Step 3. Profit!!

Everyone know, Jesus....

But, shut up. The hell he isn't real. Kevin Butler is more real than your fat face!

STFU! I suppose next you're going to try and convince us that Santa is not real. I mean wtf, you think parents could do all that in one night!

You're a disturbed individual.

Yeah, I know. I liked him better when he was working for Geico, but that is just me ^_^

Well, if Acti-Blizz starts a campain with Butleresque Douchbaggery, that won't help matters.  So I agree there.

As it is, one of the few things that would make me NOT buy Starcraft 2 and Diablo 3 would be any such annoying marketing push on those games.

That's what I love about PC games, by and large they don't get a big marketing blitz, so I don't have to worry about missing out on these games due to my above pledge.