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Forums - General - DRM: Porn industry's take

Galaki on 08 July 2010

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Porn CEO Gets DRM Right

July 7, 2010

It's pretty strange when the people that make and distribute porn understand customers better than all the other industries when it comes to DRM. If you need some supporting evidence, then look no further than this New TeeVee report on Private Media Group and its DRM free porn offerings.

 Private is a huge player in the adult industry; it is listed on the NASDAQ and generated $29 million in revenue during 2009. And while it has seen its old business models like DVDs and magazines evaporate over the last few years, the company has been keen to capitalize on the shifting landscape of technology.

It was one of the first adult companies to offer iPad-optimized downloads via HTML5 streams and is working on a cross-platform strategy that will allow customers to seamlessly switch between different devices. But the most important thing the company does is avoid punishing its customers.

All of its downloadable content is DRM- free, even though the company knows that some of its content will make it onto piracy sites. While Private Media Group is no fan of pirates and vigorously goes after those that steal its content, it also understands that it does no good to punish paying customers.

"The way to fight piracy is not to limit who you sell content to, it’s by fighting pirates," says CEO Ilan Bunimovitz.

No matter what you think of porn, Bunimovitz gets what his customers want and how to not make his company's product a hassle to use. The game, music and movie industry could learn a thing or two from Private Media Group.



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dtewi on 08 July 2010

Bea Arthur is old.

Who would watch a porno of someone old?



Kimi wa ne tashika ni ano toki watashi no soba ni ita

Itsudatte itsudatte itsudatte

Sugu yoko de waratteita

Nakushitemo torimodosu kimi wo

I will never leave you

famousringo on 08 July 2010

These guys understand that people who want free content will find a way to get free content.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

Killiana1a on 08 July 2010

I am surprised that for how long online piracy has been around there is a paucity of state and federal laws handling it as a criminal matter. We all know through examples of the music industry suing individuals, that they would love to find a way, DRM or not, to discourage piracy to the extent where the college student downloading movies off of Bit Torrent will fear that he/she will be caught, gets expelled out of college, faces a 1 to 5 year prison sentence, and comes out as an ex con with a felony on their record.

Hopefully, with DRM this may raise the issue to the level of the US Supreme Court where they rule that onlne piracy is a violation of interstate commerce, thus putting it within the jurisdiction of the Federal Government and the Feds from there can enact a US law that classifies online piracy in the same veins of organized crime trafficking contraband across state lines.

Personally, I do not believe DRM will stop anybody. What will stop individuals is the fear of serious jail time and a felony on their record making them damn near unemployable in the United States. Furthermore, a law in this spirit would discourage online pirates in other countries because they would face extradition and prison time in the US.



sethnintendo on 08 July 2010
Killiana1a said:

I am surprised that for how long online piracy has been around there is a paucity of state and federal laws handling it as a criminal matter. We all know through examples of the music industry suing individuals, that they would love to find a way, DRM or not, to discourage piracy to the extent where the college student downloading movies off of Bit Torrent will fear that he/she will be caught, gets expelled out of college, faces a 1 to 5 year prison sentence, and comes out as an ex con with a felony on their record.

Hopefully, with DRM this may raise the issue to the level of the US Supreme Court where they rule that onlne piracy is a violation of interstate commerce, thus putting it within the jurisdiction of the Federal Government and the Feds from there can enact a US law that classifies online piracy in the same veins of organized crime trafficking contraband across state lines.

Personally, I do not believe DRM will stop anybody. What will stop individuals is the fear of serious jail time and a felony on their record making them damn near unemployable in the United States. Furthermore, a law in this spirit would discourage online pirates in other countries because they would face extradition and prison time in the US.

Fear from burning dvds doesn't stop tons of people from doing it even though the warning is on every single dvd....  Nor does it stop people from downloading it from a site.



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Galaki on 08 July 2010
sethnintendo said:
Killiana1a said:

I am surprised that for how long online piracy has been around there is a paucity of state and federal laws handling it as a criminal matter. We all know through examples of the music industry suing individuals, that they would love to find a way, DRM or not, to discourage piracy to the extent where the college student downloading movies off of Bit Torrent will fear that he/she will be caught, gets expelled out of college, faces a 1 to 5 year prison sentence, and comes out as an ex con with a felony on their record.

Hopefully, with DRM this may raise the issue to the level of the US Supreme Court where they rule that onlne piracy is a violation of interstate commerce, thus putting it within the jurisdiction of the Federal Government and the Feds from there can enact a US law that classifies online piracy in the same veins of organized crime trafficking contraband across state lines.

Personally, I do not believe DRM will stop anybody. What will stop individuals is the fear of serious jail time and a felony on their record making them damn near unemployable in the United States. Furthermore, a law in this spirit would discourage online pirates in other countries because they would face extradition and prison time in the US.

Fear from burning dvds don't stop tons of people doing it.  Even though the warning is on every single dvd....  Nor does it stop people from downloading it from a site.


Yes. Jail anyone pirate a movie for 10 years. That'll teach 'em.

Meanwhile, killing people means jailed for 2 years...



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Killiana1a on 08 July 2010
Galaki said:
sethnintendo said:
Killiana1a said:

I am surprised that for how long online piracy has been around there is a paucity of state and federal laws handling it as a criminal matter. We all know through examples of the music industry suing individuals, that they would love to find a way, DRM or not, to discourage piracy to the extent where the college student downloading movies off of Bit Torrent will fear that he/she will be caught, gets expelled out of college, faces a 1 to 5 year prison sentence, and comes out as an ex con with a felony on their record.

Hopefully, with DRM this may raise the issue to the level of the US Supreme Court where they rule that onlne piracy is a violation of interstate commerce, thus putting it within the jurisdiction of the Federal Government and the Feds from there can enact a US law that classifies online piracy in the same veins of organized crime trafficking contraband across state lines.

Personally, I do not believe DRM will stop anybody. What will stop individuals is the fear of serious jail time and a felony on their record making them damn near unemployable in the United States. Furthermore, a law in this spirit would discourage online pirates in other countries because they would face extradition and prison time in the US.

Fear from burning dvds don't stop tons of people doing it.  Even though the warning is on every single dvd....  Nor does it stop people from downloading it from a site.


Yes. Jail anyone pirate a movie for 10 years. That'll teach 'em.

Meanwhile, killing people means jailed for 2 years...

Wow you need to work on your sarcasm for it to be less obvious and "Jail anyone pirate a movie" is God awful grammar. You speakie Engrish? I speak English.

I would suggest reading my comment before pulling the typical knee jerk reaction. Never anywhere in my article was I advocating for 10 year sentences for pirating a movie.

As for your last sentence, no coment as it is an obvious red herring.



aragod on 08 July 2010
dtewi said:

Bea Arthur is old.

Who would watch a porno of someone old?

Amateur...



MY HYPE LIST: 1) Gran Turismo 5; 2) Civilization V; 3) Starcraft II; 4) The Last Guardian; 5) Metal Gear Solid: Rising

Killiana1a on 08 July 2010
sethnintendo said:
Killiana1a said:

I am surprised that for how long online piracy has been around there is a paucity of state and federal laws handling it as a criminal matter. We all know through examples of the music industry suing individuals, that they would love to find a way, DRM or not, to discourage piracy to the extent where the college student downloading movies off of Bit Torrent will fear that he/she will be caught, gets expelled out of college, faces a 1 to 5 year prison sentence, and comes out as an ex con with a felony on their record.

Hopefully, with DRM this may raise the issue to the level of the US Supreme Court where they rule that onlne piracy is a violation of interstate commerce, thus putting it within the jurisdiction of the Federal Government and the Feds from there can enact a US law that classifies online piracy in the same veins of organized crime trafficking contraband across state lines.

Personally, I do not believe DRM will stop anybody. What will stop individuals is the fear of serious jail time and a felony on their record making them damn near unemployable in the United States. Furthermore, a law in this spirit would discourage online pirates in other countries because they would face extradition and prison time in the US.

Fear from burning dvds don't stop tons of people from doing it even though the warning is on every single dvd....  Nor does it stop people from downloading it from a site.

The US criminal justice system has not made examples out of enough individuals. All it will take is about 10 to 20 cases of individuals getting a 1 to 5 year felony sentence and the public will start to take heed.

I am a fan of dissuasion coupled with example making out of individuals as advocated by Nicolo Macchiavelli in The Prince.



sapphi_snake on 08 July 2010
dtewi said:

Bea Arthur is old.

Who would watch a porno of someone old?


There's an audience for every type of porn (even women sexually abusing dogs), heck I bet there's people who would watch muppet porn.



"I don't understand how someone could like Tolstoy and Dostoyevsky, but not like Twilight!!!"

"Last book I read was Brokeback Mountain, I just don't have the patience for them unless it's softcore porn."

                                                                               (The Voice of a Generation and Seece)

"If you cant stand the sound of your own voice than dont become a singer !!!!!"

                                                                               (pizzahut451)