Another basic rule - almost EVERYTHING comes from defeating monsters and CARVING them. You get rewards for completing a quest, but its all about the carves you get from defeated monsters. Thats primarily how you get the specific upgrades you need for X weapon or X Armor.
Weapons - You can upgrade as many weapons as you want to, It doesn't matter. Im a hammer bro, but ive also got the Great Sword upgraded ok. Just start with whatever you feel most comfortable using, which is usually the Sword and Shield combo (its quick to use and you don't need to compensate for timing your swings,etc).
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.