meh, i find that the adverts in the UK are pretty pish tbh. Theyre boring and make the games being advertised look stupid. I found this was the case with the Heavenly Sword advert (which bored me, and made the game look terrible imo), and the R&C advert (which has some annoying idiot jabbering on in the background).

Despite these adverts though, i think the one that Leo-J pointed out earlier is by far the worst... im so glad i never had to watch that on tv.

If this is the studio that handled the recent "Magician" ads - then excellent.

I did think the recent morphing ads were pretty good though - best recent ones.

...

Really, its not THAT hard. All they have to do is show cool footage from their games - nothing else. Its Ninty that should be suffering from Wii ads - and they are doing a great job.

The first choice there I'd assume.

 The morphing ones are awesome YES INDEED, but it aint them most likely.

The US one (if it's that link above) was a lot better, since it had something about the games. The "mysterious ways" was better in that sense, that it was much more pleasant to watch, but even that i knew, what was advertised, i managed to miss it completely in the ad. It reminds me of those "The third place" and "Play b3yond" ads, although this was a lot better. But both were definately better, than those baby killing ads, or what was it that the baby did?

"This is living", anyone else see similarities with "That's all folks"?

according to eugene OP :

the fired the people that made the "this is living" AND "the morphing" ...

This is living

Just for those of you that haven't seen it yet.  

Maybe they should try a PS version of their "like no other" ads because they are some of the best ads of recent times.... colour like no other for the Bravia range and music like no other for walkman brand.

If I based my purchases on adverts alone I would have more Sony products. (currently only have a SonyEricsson phone...but then I had ericssons before Sony came into it)

Nonsense. The PS3 morphings ad was one of the best ads this generation. The two final contenders better have some pretty cool crap up their sleeves.

Well hopefully the new ad company will have good ads all around.