Kenryoku_Maxis said:
Alic0004 said:
What I've never understood about these discussions is that people often talk as if the PS3's loss of marketshare happened entirely because of a few executives making dumb decisions. Oh, I agree, there were plenty of fucking dumb decisions to go around -- but do you really think there was any chance the Playstation marketshare wasn't going to be cut into this generation?
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The difference is, PS3 was following the PS2. Basically, the most popular console since well...the NES. In theory, they should have just been able to put out a similar console for a similar price and just RAKE IN THE DOUGH. In effect, SONY could have released something to the equivilant of the Wii and become the top console this gen. But they did something completely different. They doubled the price, quadrupled the graphical power, and focused on the 'Mature' market.
Does that mean that Nintendo and 360 weren't cutting into their marketshare? Of course not. And Nintendo may have still been able to pull off most if not all of what they did if Sony had done something different. However, even from the beginning of when the PS3 came out, it was clear that it wasn't going to be a repeat of the PS2s success. And it wasn't because of the Wii or 360 hurting it. It was mostly people looking at their wallets and going ".....uh....I want the next Playstation...but I don't know if I want it $600 as much."
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First, the market has actually been in decline. Despite higher sales, three things have held the industry back
- Globilized video gaem market (not seen until the PS1)
- Higher populations
- Game buyers having higher disposable income
I'll find the quote, but Reggie mentions it here.
Let's look at the install base for the last four generations. First thing to note: As recently as about a year ago, projections were made that the current generation would reach 60 Million household penetration: Ain't gonna happen. Ain't gonna happen. Another couple tidbits: So this chart is pure number of units sold. It doesn't take into account duplicate ownership, and doesn't take into account population growth. You overlay those two facts to get a percent population with a console in the household, and that's what it looks like. 8 Bit years, 31% of households had a gaming system. This year, where is going to end up? Somewhere between 31-32%. The growth we have seen has been driven by population growth, and by duplicate ownership.
Find it here.
Remember that Sony could not do what the Wii did. First, Nintendo expanded the market, something Sony never considered. Also, the Wii had the Wii Remote. Would people buy a PS2 with the same power of the Wii and that's it?