yes they did. unless your saying places like businessweek are wrong:

Friday May 21, 2010

"Things began to change in the second half of last year when Sony launched a redesigned PlayStation 3. Advances in electronics and manufacturing meant the console was cheaper to produce and Sony managed to boost sales by reducing the price.

The move paid off. In the final three months of 2009 sales of the console hit 6.5 million, up 2 million units for the same period of 2008. The strong performance continued into 2010 with sales in the first three months of the year of 2.2 million, up 600,000 units on the year.

"During the three month period Sony started making money on each console sold."

joeorc said: nightsurge said: joeorc said: Solid_Snake4RD said: nightsurge said: phinch1 said: Solid_Snake4RD said: phinch1 said: It's still the same price, It just means Sony are now making profit on every ps3 sold, which is very good news, as they can start making back on that big loss they posted Sony was already making profit in the 1st Quarter JAN-MAR as Sony said   this increase it Even better maybe this time next year we shall see the rewards with a small price cut early 2011 or maybe even christmas 2010 depending on how many well gt5 and other great titles sell This is wrong.  They were not making a profit until this new unit.  This new unit is the first time they have broken even or made any profit (depending on region). SONY themselsves said they were making profits from the PS3 SLIM launched in SPETEMBER 2009 in JAN-MAR quarter and would further make profits when 40nm is introduced in MAY 2010 yup. even before this new playstation 3 with the smaller gpu inside shipped.   No they were not making profit on PS3 hardware at all until this new unit.  Your info, Solid_Snake, is wrong. yes they did. unless your saying places like businessweek are wrong: Friday May 21, 2010 "Things began to change in the second half of last year when Sony launched a redesigned PlayStation 3. Advances in electronics and manufacturing meant the console was cheaper to produce and Sony managed to boost sales by reducing the price. The move paid off. In the final three months of 2009 sales of the console hit 6.5 million, up 2 million units for the same period of 2008. The strong performance continued into 2010 with sales in the first three months of the year of 2.2 million, up 600,000 units on the year. "During the three month period Sony started making money on each console sold."

They are referring to the new unit which Sony announced to be able to make a profit during this time but wasn't much available until the last few weeks.

Everyone seems to be forgetting the GlobalFoundries will have a 32nm SOI process up and running by the end of this year. Only 32nm bulk was cancelled, and Cell is made on SOI, so that would be an obvious fit.

Having said that, one limiting factor for Sony in regards to cutting the cost of the console is that all PS3's have hard drives. Thats a cost that doesn't really go down as it has a fairly fixed material cost. Sure, they keep getting bigger, but that doesn't make the smallest ones any cheaper. I can't ever see the PS3 getting down to $99 - $149 region like the PS2 for instance, no matter how small they make the chips.

I predict that the PS3 will plateau at $199, which is a good price for a console anyway. And it'll end up with a 22nm Cell, and a 28nm RSX. Given that RSX is on bulk silicon and Cell is SOI, I doubt we will ever see a combined Cell/RSX chip like we did with EE+GS on PS2, as a redesign of RSX to work with Bulk (or vice versa) is a fairly major undertaking.

nightsurge said: joeorc said: nightsurge said: joeorc said: Solid_Snake4RD said: nightsurge said: phinch1 said: Solid_Snake4RD said: phinch1 said: It's still the same price, It just means Sony are now making profit on every ps3 sold, which is very good news, as they can start making back on that big loss they posted Sony was already making profit in the 1st Quarter JAN-MAR as Sony said   this increase it Even better maybe this time next year we shall see the rewards with a small price cut early 2011 or maybe even christmas 2010 depending on how many well gt5 and other great titles sell This is wrong.  They were not making a profit until this new unit.  This new unit is the first time they have broken even or made any profit (depending on region). SONY themselsves said they were making profits from the PS3 SLIM launched in SPETEMBER 2009 in JAN-MAR quarter and would further make profits when 40nm is introduced in MAY 2010 yup. even before this new playstation 3 with the smaller gpu inside shipped.   No they were not making profit on PS3 hardware at all until this new unit.  Your info, Solid_Snake, is wrong. yes they did. unless your saying places like businessweek are wrong: Friday May 21, 2010 "Things began to change in the second half of last year when Sony launched a redesigned PlayStation 3. Advances in electronics and manufacturing meant the console was cheaper to produce and Sony managed to boost sales by reducing the price. The move paid off. In the final three months of 2009 sales of the console hit 6.5 million, up 2 million units for the same period of 2008. The strong performance continued into 2010 with sales in the first three months of the year of 2.2 million, up 600,000 units on the year. "During the three month period Sony started making money on each console sold."   They are referring to the new unit which Sony announced to be able to make a profit during this time but wasn't much available until the last few weeks.

does it matter what they were talking about?

unless you think they are talking about the retail space buying the new production model's would not count on sony making money per each sold unit?.

any case it's still sold!

thus anyway you slice it the PS3 was making a profit per/system sold for 3 straight month's.

I agree with everything you just said.  I have tried explaining many times in the past why the PS3 will be unlikely to ever go below $200, but no one would really care to understand or listen.  Depending on the bundling of Move, they may not even go below $249.

while i agree it will plateau at a certain pricepoint, my Opinion it will get to the plateau price of $179.00

as for a combined chip, yea i would most likely agree, that i do not think they are going to combine the chip's though once again it could happen, but the way i see it. due to some logistic's it would be very unlikely.

if ever at all.

joeorc said: nightsurge said: joeorc said: nightsurge said: joeorc said: Solid_Snake4RD said: nightsurge said: phinch1 said: Solid_Snake4RD said: phinch1 said: It's still the same price, It just means Sony are now making profit on every ps3 sold, which is very good news, as they can start making back on that big loss they posted Sony was already making profit in the 1st Quarter JAN-MAR as Sony said   this increase it Even better maybe this time next year we shall see the rewards with a small price cut early 2011 or maybe even christmas 2010 depending on how many well gt5 and other great titles sell This is wrong.  They were not making a profit until this new unit.  This new unit is the first time they have broken even or made any profit (depending on region). SONY themselsves said they were making profits from the PS3 SLIM launched in SPETEMBER 2009 in JAN-MAR quarter and would further make profits when 40nm is introduced in MAY 2010 yup. even before this new playstation 3 with the smaller gpu inside shipped.   No they were not making profit on PS3 hardware at all until this new unit.  Your info, Solid_Snake, is wrong. yes they did. unless your saying places like businessweek are wrong: Friday May 21, 2010 "Things began to change in the second half of last year when Sony launched a redesigned PlayStation 3. Advances in electronics and manufacturing meant the console was cheaper to produce and Sony managed to boost sales by reducing the price. The move paid off. In the final three months of 2009 sales of the console hit 6.5 million, up 2 million units for the same period of 2008. The strong performance continued into 2010 with sales in the first three months of the year of 2.2 million, up 600,000 units on the year. "During the three month period Sony started making money on each console sold."   They are referring to the new unit which Sony announced to be able to make a profit during this time but wasn't much available until the last few weeks. does it matter what they were talking about? unless you think they are talking about the retail space buying the new production model's would not count on sony making money per each sold unit?. any case it's still sold! thus anyway you slice it the PS3 was making a profit per/system sold for 3 straight month's.

No, actually business week is wrong as well.  Not really wrong, per say, mostly just a misunderstanding exactly how you and Solid are misunderstanding.

Sony informed everyone that the reason they had shortages was because they had been working on a new revision to the RSX.  They said this revision would be able to cause profit.  However, this revision did not hit shelves until the last few weeks, outside of the first quarter.

So really what business week did was infer that Sony had gotten those new units out already when in fact they hadn't.  Either that or the supply was so low it went unnoticed among the other models.

Regardless, none of this matters because you and I are in agreement that it was the NEW MODEL with new RSX that was/is making a profit. I was simply arguing against Solid_Snake who claimed that the PS3 model from 2009 had been profitable at some point which it wasn't.

there i was thinking there was going to be some pictures of ps3s spotted in a desert or something...

I don't think there is enough incentive to go below 40nm in the forseeable future. All these sub 40nm processes are very expensive and keeping high yield 40nm lines in operation makes more sense than investing huge amounts in smaller redesigns (an equally major undertaking) - which in the end would probably mean to save another $2 on the power supply. There is a reason why PC Southbridges are manufactured on "Stone-age" 110-130nm lines, it's simply not worth economically to go lower. Better invest your time and money into sub-30nm PS4 components.

though embedded system's do benefit on smaller nm scale v's ic packages in PC component's.

getting to that smaller nm scale does help in reduction of not only the power supply but also the active/passive cooling system, and weight in shipping the unit. those cost's cutting is wotrh it in the fact that these are produced in such massive number's on a month by month basis.

so it's not quite the same thing, yes there is going to be a point when it does indeed net you very little return but that's after you have reduced the weight and the overall size of every component that you can inorder to shave off cost's , which right now the PS3 is not close to that point in my opinion anyway.