It says the protagonist is older than the previous games.
The game is in full 3-D.
Realistic shadows.
More pokemon making it harder to complete.
The fire in the game is way more realistic
The name itself isn't very appealing to younger audience. A little guy isn't going to want a game called black or white.
Looks to me like their target audience is a little higher in this game









(for hardware sales) Forfeit is control over others avatar for 1 week.



