It's just a way to ensure more profits are moved to them, not retailers.

It should be funny to watch the uproar of people who only play sports games and don't keep up with gaming news try to buy the game used then get online. Could only imagine the rage fit that would occur.

I buy used games quite often because for anyone who is a gamestop card holder a new game sells for 50 dollars used and 60 new. Furthermore, you get the option to return a game in 7 days if you don't like it used something I have been more than glad to use numerous times. Is this a smart idea to make money yes; however, if used games drop an extra 5 dollars then gamers still win. 55 instead of 60 and all the content.