Kevin Butler definitely puts Sony ahead for right now. I liked their PSP campaign from back in 2006 or so also (the pointless phrases like "It's like cheese you can play outside" actually worked well). Wii would like to Play was brilliant in its simplicity and catchy tune, cowboy jed kicked 4 kinds of ass, but otherwise Nintendo's been inconsistent in their post "Wii would like to play" ads, and in their DS spots in general (though i like the ones now where the DSi gets the mushroom and becomes DSiXL)

Microsoft, now, they generally don't do well at all. Those Gears of War and ODST ads were the height of psuedo-artistic pretention, a total turnoff, and those ads out of the back of people's heads are best forgotten.

I hope you're joking. Take a look at the sales those ads garnered.

Those adds were stupid. Granted Kevin Butler adds are stupid but funny and that was the point. The games were good... ehh, ODST, not so much but thats cause I don't like halo, so I guess commercial and game I am unqualified to think there

But I thought those gears of war ones were really stupid.... and different tone than the actual game. I loved the game though. Like if I would based my decision to buy the game on the commercial I wouldn't have boughten it.
I also thought the final fantasy adds were really stupid and I love that game... and ditto

And both those games sold hella well too.