They have a 30 minute advertisement er I mean show on Mass Effect on the SCi Fi Chanel airing twice today and 2 more times on the 25th. Now thats marketing to your target demographic. Plus Ive seen a comercial dont rember wich chanel though.
You can accurately gauge the hype of an xbox exclusive by how much hate it receives from Sony fanboys. Ex. "Halo 3 was the absolute worst game known to man and the most unoriginal garbage" These kind of games end up selling millions on top of millions.
Well, we'll find out when ioi releases his new-fangled UK charts with actual unit numbers :)
At any rate, where I live (Ohio, USA) it's sold out. Should hit atleast 200-250k first week.
Back from the dead, I'm afraid.
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