Why SE focused on 360 Advertising for FFXlll

jarrod

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jarrod on 16 March 2010

rccsetzer said:
So, who won? Us (PS3 + XBox360 users) and Sony.

lol. I wouldn't exactly say Sony "won" considering they lost their biggest 3rd party exclusive here. :P

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Mr Khan on 16 March 2010

pug307wayne said:
yea i also beleive that fat ba***rd Mr. Gates paid SE a nice lump for exclusive advertising, and why wouldn't he, surely he knew just like the rest of us that a FinalFantasy game would have far more PS3 interest. I myself have a handful of friends with 360s who say that they've never even played ANY FF game in the past and have no interest in them, where as most PS3 owners have played them from FF7, if not earlier. M-Soft were most likely cacking in their pants worrying about precious sales. A typical case of "if you cant beat the opposition, criple them".....the usual cowardly move. In my opinion, Sony dont need to advertise with such a big franchise because the loyal fanbase are already on the ball and are eagerly waiting, and i'd say the same for GoW3, Sony probably will advertise their mighty exclusive...but do they really need to????

You don't pay for exclusive advertising, you just fund the advertising yourself. A subtle difference, but important because its less shady overall. You're not saying "hey, i'll give you $10 million to cut that PS3 splash from your commercial" it's "i'll pay for this line of advertising for you," which 3rd parties gladly accept even with their most important properties

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libellule

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libellule on 16 March 2010

Garnett said:

libellule said:

Garnett said:

libellule said:
MS accepted to help them advertise the game and they got the exclusivity in the same time
+ an exclusive bundle (of course MS is paying the game included in it too)

Sony did it for Assassin Creed 2 (perhaps the 1 too)

Link?

The real reason is that everyone knows that FF13 is on PS3 and SE just wants the 360 version to sell and make profits.

then u advertise the 2 consoles since u get money from the 2 consoles ...

considering how the bundle are only on 360 and the ads are only for the 360, it is obvious MS paied for it

But, AGAIN, it is not news, Sony did it too.

I misread what your originally put, i agree with you now.

you are welcome

Time to Work !

rccsetzer

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rccsetzer on 16 March 2010

jarrod said:

rccsetzer said:
So, who won? Us (PS3 + XBox360 users) and Sony.

lol. I wouldn't exactly say Sony "won" considering they lost their biggest 3rd party exclusive here. :P

Well, i'm considering everything that has happened since E3 2008. They lost at that time because they deserved: expensive console, expensive game development, low user base, grim future prediction. Consider the present situation only. The wind is blowing on favor of Sony.