Why SE focused on 360 Advertising for FFXlll

[Mr Khan]

pug307wayne said:
yea i also beleive that fat ba***rd Mr. Gates paid SE a nice lump for exclusive advertising, and why wouldn't he, surely he knew just like the rest of us that a FinalFantasy game would have far more PS3 interest. I myself have a handful of friends with 360s who say that they've never even played ANY FF game in the past and have no interest in them, where as most PS3 owners have played them from FF7, if not earlier. M-Soft were most likely cacking in their pants worrying about precious sales. A typical case of "if you cant beat the opposition, criple them".....the usual cowardly move. In my opinion, Sony dont need to advertise with such a big franchise because the loyal fanbase are already on the ball and are eagerly waiting, and i'd say the same for GoW3, Sony probably will advertise their mighty exclusive...but do they really need to????

You don't pay for exclusive advertising, you just fund the advertising yourself. A subtle difference, but important because its less shady overall. You're not saying "hey, i'll give you $10 million to cut that PS3 splash from your commercial" it's "i'll pay for this line of advertising for you," which 3rd parties gladly accept even with their most important properties