I think if they bundle it with a PS3 and a good price tag it can take potential Wii owners who would look at it like "This may cost more but I get an HD console with more features and better valuve" and they can really highlight that with the "It Only Does Everything" marketing

I think the more important thing they should do is highlight the fact that you get a camera with it

Now it may not as advanced as Natal but what it can and can't do shouldn't hurt their marketing if they can make it look like you get a Natal like camera plus the motion controllers... I'm really interested of what this thing can do from a sales standpoint if it turns out to be  a success

Get Kevin Bulter to advertise and itll be solid.

Show off its techonological advances over the Wii.
I don't mean HD graphics by that. I mean face tracking, augmented reality, and so on. These are features that people may buy into.

Ah, and have Kevin Butler advertise it!

They'll market it exactly like nintendo I think.

- Happy [White/African-American/Asian] family playing in an Ikea decorated house playing party games. or the always usefull centered athlete in the living room preparing to shoot an arrow.

Kevin Butler shaking the Move controller up and down in an advertisement should do the trick.

"Wii too"