Well in no way do I think it is just a wii remote with a new setup. My main problem with it is, is Sony is doing nothing to make it uniquely theirs. Everything they have shown and talked about it is could easily have a Wii sticker slapped right on it. And even moreso, despite awhile since the original wiimote, they really haven't upped the technology too much more than what the wiimote can do.
And that's just my main problem, aside from the tech, is they just aren't making it uniquely theirs. That mainly hurts advertising because everyone knows the Wii and that is what they are going to see when they look at this. And that doesn't encourage people to buy it, because familiarity only causes you to keep buying what you already have rather than that (unless it is cheaper in the case of off-brand). Part of the reason Wii was able to get so big, is because Wii Sports was really uniquely Wii and it was able to become big about it. You aren't seeing that with Playstation Move and I don't think that is a good move by Sony (no pun intended).
However, I still do find it intriguing and will probably end up getting one eventually. But I am passed the hype phase and ready to see what Nintendo and MS have with vitality sensor and natal.