twesterm said:
Diet Coke isn't just the next evolution of Coke though, you can still buy Coke. You can't buy the old PS3 because the Slim is the PS3 now. There's no point in saying PS3 Slim unless you're just talking about the differences between the two because the PS3 Slim is just the evolution of the PS3. The PS3 is the PS3 Slim. I don't expect them to distinguish because there's no point. Do you see Microsoft call their 360's Xbox 360 Falcon and Xbox 360 Jasper? No, there's no point because as soon as they made one, they stopped making the other. It really is just a marketing gimmick. Sony knows that when they introduced the PS2 Slim and branded it thus, it was a good deal because it fixed many problems and came with a price drop. People liked that. They did the same thing with the PS3 and branded it PS3 Slim because that meant people would expect the same. They knew that if they just called it PS3 2.0 or even just the PS3 it wouldn't be nearly as big of a deal. Calling it Slim though, fanboys everywhere immediately started drooling. |
Well that is two different things now you are referring to the word itself as opposed to the actual slim redesigned console and separating the two. Yes the word slim does have brand recognition now and Sony will continue to use it to help sell consoles but you can't separate the two things. Because when people say slim they are "drooling" over what the word brings not the actual word itself. When people say your name are they referring to you or just your name? If there was no significant change from the phats to the slims and Sony tried to pass it off as the new "Slim" model then that would be a marketing gimmick. But there is in fact significant differences that are worth "drooling" over other than just the name.
Also the old PS3's don't disappear. The majority of the PS3 user base are phat models so to say that the Slim IS the PS3 would be incorrect. There was also a time when both Phat and Slim models could have been sold at the same place(and theoretically it is possible still) as well as the opportunity of confusion on the used console market. Also not every consumer is an internet fanboy and they need labels like Slim and such to let them know that there has been a redesign and what features it has changed.
