So having Jimmy Falon play it and all those celebs during e3 play it doesn't count??

Was that during e3?

The product also has to resonate with the audience as well. For example, Your Shape by Ubisoft is not performing well in the market place even with a celebrity endorsement.

I'm just adding to what the Stefan stated in his post.

does anyone think it will be Bill Gates :) hey it should work with the right celebs onboard

Why would he been in a commerical he's not working at microsoft anymore.

They just need to get Chuck Norris then people will buy so they won´t get beat up!

Should get the stig for the uk peeps yerr

umm, yes he still is ,

he's more of an advisory role,

Gates, arguably one of most recognizable executives in the world will stay on at Microsoft until July 2008, but will immediately cede his title of chief software architect to CTO Ray Ozzie, who will begin to take responsibility for architectural development at the firm. After July 2008, Gates will remain on as Microsoft's chairman and take an advisory role in development.

In a press conference today, Gates described the shift as "not a retirement," but a reordering of my priorities.

http://www.eetasia.com/ART_8800422244_499495_NT_4de4d390.HTM

and did you see bill gate's in TV spot's in 2008

http://www.marketingpilgrim.com/2008/09/watch-the-jerry-seinfeldbill-gates-tv-ad-boring-or-brilliant.html

Update: d@mn they removed it.

Last Autumn Ninty did it, at least here in Italy, but it got little effect, price cut and NSMBW did much better for Wii sales.

No amount of celebrity endorsements is gonna persuade me to buy anything I dont want in the first place.