According to a report over on MCV, when Natal is launched on the market, Microsoft plans to use celebrity endorsements along the same lines Nintendo used with DS.

You know- those commercials with Beyonce and Lisa Kudrow?

Apparently, this week, MS invited an “elite selection of media” and non-games firms to attend a VIP showcase, in an effort to use these markets to court Wii’s core audience.

Furthermore, the site claims that the company plans to post coverage in non-games media like Vogue and Glamour – which hopefully does not mean a barrage of fitness titles.

Now remember, Aaron Greenberg said that MS would be very careful with what is put on the market for Natal – but he never said anything about it never getting a fitness title.

We aren’t saying that either, but when you are flirting with ladies magazines, it kind of makes you worry a bit.

http://www.vg247.com/2010/02/27/report-microsoft-to-market-natal-with-celebrity-endorsements/

I don't get why they got to use celebirties.

Of course, why would you want your products to speak for themselves.

This will not end well at all.

well, it is marketing, Ninty did it
neverthless, I keep thinking MS will do but in a more ... shotgun way
I m expecting an enormous amount of ads with "famos people" everywhere

I would suggest starting with a google search on "Marketing", read some very, very basic stuff there and then work your way up.

Nintendo did their share of it too, but you can't just grap any celebrity - Certain types for certain audiences. If they do it well, then this could push natal big.

I just got a funny feeling about them using celbrites.And just because you use celebrites does not always sell.

and this is different from what they have been doing since e3.... how?

Because there markeing a device with it.