According to a report over on MCV, when Natal is launched on the market, Microsoft plans to use celebrity endorsements along the same lines Nintendo used with DS.
You know- those commercials with Beyonce and Lisa Kudrow?
Apparently, this week, MS invited an “elite selection of media” and non-games firms to attend a VIP showcase, in an effort to use these markets to court Wii’s core audience.
Furthermore, the site claims that the company plans to post coverage in non-games media like Vogue and Glamour – which hopefully does not mean a barrage of fitness titles.
Now remember, Aaron Greenberg said that MS would be very careful with what is put on the market for Natal – but he never said anything about it never getting a fitness title.
We aren’t saying that either, but when you are flirting with ladies magazines, it kind of makes you worry a bit.
http://www.vg247.com/2010/02/27/report-microsoft-to-market-natal-with-celebrity-endorsements/
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