Sorry this is long but lots has been said to respond to. I’ve lost track of who said what so I apologize for any unnamed references. Like everyone else I have no idea how many Wiis Nintendo can sell. Certainly if you expect Nintendo to release a Super Wii in 3 or 4 years then the Wii could never match the 7-8 year sales of the PS2. For the same reason it’s unfair to say the PS2 couldn’t match the 18 year sales of the various Gameboys (not that anyone said that). However, if the Wii showed the potential to hit 100 million by 2012 I can’t imagine what possible manufacturing problems would stop Nintendo from reaching that goal over the next 4.5 years. It would be impossible for Nintendo to produce say 2.5 million Wiis by the summer even if they would all be sold. Should demand hold up I don’t see why they couldn’t in 2011. Yes the DS is currently having supply issues, but it’s turning into the fastest selling video game system in history. In addition to that it’s usually better to be just short of demand than it is to overshoot it. The DS’ sales are so high it would be easy to overshoot in a big way if Nintendo got carried away with increasing supply. Nevertheless, Nintendo has almost doubled production in a year from around 1.2 million to at least 2-2.2 million which is no mean feat. I don’t see how long-term graphics and price will adversely affect the Wii in any significant manner. Despite their dominance of forums and video game websites, the number of people who buy a system because of graphics is quite small in the wider world. As it’s already been pointed out elsewhere, the most powerful system has won exactly once, and it was the only near run victory (the SNES). The reason being that the most powerful system is usually much more expensive and/or harder to make games for which limits the initial sales and developer interest which further limits sales and developer interest, and so on (essentially the very feedback loop slamming the PS3 as we speak). By the time the more powerful system can have games that really put its competition to shame, the race is over. While the difference between the PS3 and Wii are greater than the PS2 and Gamecube on HD they are less on SD which is how the vast majority will play video games over the next 5 years. True at the end of the 5 years HDTV may be approaching a majority of households, but most of the systems will be sold before then. Also, those sales projections are, well, projections. The actual result could be higher or lower but I’ll bet lower since we are only now beginning to see the effects of the housing bubble ending, interest rates rising, and new bankruptcy laws. The situation over the last 4 years was an almost perfect coalescence of conditions for the rapid uptake of expensive technology. With that ending I wouldn’t be surprised if we see slower sales HDTV’s or at least their confinement to non-video game use in households. On price, Nintendo could have cut the price further on the GameCube but what was the point. By the time the price cut would have come the race was over. Why waste $500 million to push another 10 million GameCubes in 2004/5? Especially since those were bad years for Nintendo profit wise when it fell under half a billion. The bigger question is whether Sony can cut to $300, still not really a mass market price, before it’s too late for them. Sony as a $60 billion company will have lower profit last year, and probably next, than the $6-8 billion Nintendo. Sony also has over $13 billion in debt, massive liabilities, and little cash on hand (compared with $0, low, and lots). They need the PS3 to be profitable and will be hard pressed to reduce the price until they can do so and stay even. Sony’s bigger problem is Microsoft who could always undercut their price and claim the title of hard core system of choice. Like the US automakers, they’ve placed themselves into a no win situation where they have to be profitable but they can only do that by having a much lower market share, but that is something the former titan of the industry, like its fanboys, can’t fathom. Another issue that may be worth its own thread is how the video game battle will shape up outside the North America, Japan, and Europe. Those three markets have dominated video game sales in the past but this could be the first generation that countries like China, India, Brazil, Russia, and S Korea have an impact in world sales. Since even Americans and Japanese are balking at a $600 video game system I’m going to guess the PS3 and Xbox360 will not be able to make any inroads into those markets. Especially since developer cost would have the same calculation. American and Japanese devs are openly wondering how they can afford $20+ million per game on the PS3 I think the $5 million Wii budgets will restrict even more games to the Wii (of course cost would be proportionally low for those countries but I assume the relation will be the same). Nintendo, I think, is also in a better position to release a market specific model like the iQue in China. Even so the Wii will have a very limited number of people who could buy it but if only 1% of those 5 countries buys a video game system that would be almost 30 million units. Since I think it’s safe to say almost all of those will be Wiis that could significantly bolster the Wii’s sales figures. This is all highly conjectural of course. Essentially I think the question of how well the Wii can sell boils own to just how large of a market did Nintendo tap and did they even tap a long-term market in the first place. If Nintendo truly is bringing gaming to old people (like the 50+ year old couple at my church who waited in line last week outside Circuit City to get a Wii, for themselves, not their grandkids), girls (like my gf and her sister who never played video games before but both have Wiis, mine in the former case), older gamers who left the hobby (like my older brother who hasn’t played games since the NES but just got ever star in Excite Truck), and the various developing nations then there is no telling how many systems they could sell because the market has never been that large before. As I already said, I doubt Nintendo will fail to meet such demand should it exist. So if I had throw numbers around (numbers I don't know) I would say the Wii could sell anywhere from 60-150 million (the last assuming all the new markets are right), the 360 and PS3 each somewhere between 25 million and 45 million (but with only 65-75 million between them regardless). I do believe that the loser of the 2nd place race between MS and Sony, maybe even both, will be forced to exit the almost certainly loss making video game business by their shareholders. I apologize again for those who had to read all that.