By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales Discussion - Borderlands sells 3 million

mrstickball said:

Well, don't they say that almost half of PC sales are digital downloads? And pretty much all of that comes from Steam, so that number doesn't contradict my estimation at all.

But how do you know it sold 125K on Steam?

I think that the people that say half of PC sales are digital downloads are the ones like shio trying to justify the decline of the retail market by over-inflating digital sales. Digital sales aren't as strong as some would have you to believe them. They are increasing greatly, but I don't think it is at 50% yet. Maybe 30-40%.

Although Steam has a huge chunk of digital market share, its not quite as true for 3rd parties. The closest analogy one can find would be Nintendo vs. 3rd parties. Valve takes a huge chunk of revenue from its titles on Steam, which over-plays the market share of Steam. Although it probably has 60-70% of annual revenue each year, taking out the Valve titles, and its probably closer to 50%. So you have D2D, GamersGate and the others probably boosting borderlands to ~200k between all digital formats.

As for how I get the data:

www.fadellc.com

They have Steam data, so I looked it up

In 2007 Digital Distribution was 19% of the total revenue, while retail was 30%(according to Horizons Reports of 2007). In 2008, it was 22% vs 24% (according to Chart Track). What do you think the split was in 2009? Read the Horizons Reports and what Chart Track said. If you seriously think that Retail isn't smaller than DD, you're in a lot of trouble.

As for the 125k on Steam I doubt it was that low, not that it is a bad figure, because it's actually good. For example, it took Garry's Mod 2 years to reach 312k on Steam, while according to you Borderlands needed less than 3 months to sell 125k at 5 times higher price (without even including about the other DD services).



Around the Network
shio said:

In 2007 Digital Distribution was 19% of the total revenue, while retail was 30%(according to Horizons Reports of 2007). In 2008, it was 22% vs 24% (according to Chart Track). What do you think the split was in 2009? Read the Horizons Reports and what Chart Track said. If you seriously think that Retail isn't smaller than DD, you're in a lot of trouble.

As for the 125k on Steam I doubt it was that low, not that it is a bad figure, because it's actually good. For example, it took Garry's Mod 2 years to reach 312k on Steam, while according to you Borderlands needed less than 3 months to sell 125k at 5 times higher price (without even including about the other DD services).

What are we defining as 'DD' and retail? I don't argue that digital games - those purchased or played on the net - are much larger than retail sales. However, I'm talking just core titles that are purchased via a digital retailer and brick & mortar retailer. Throw in non-traditional titles such as virtual currency titles, MMO subscriptions and ad revenue from games, and digital is much larger. I guess the question is context, really.

As for Borderlands, I guess context really matters. For all we know, Borderlands has sold a lot more since I saw the last data, given the ~125k estimate, I'd venture to guess its sold a bit more since then. As you said, PC games have longer tails, so we don't quite know where it may end up.



Back from the dead, I'm afraid.

Bamboleo said:
Is it enough to break even considering the 3 platforms development costs?

3 million seems big, but those numbers divided by platform don't look quite good.

I think only the 360 version was a little profitable maybe


Please tell me it was joke.

3 milions at around 15$ for publisher (probably on the low side estimate considering euro to dolar exchange ratio) that's 45 milions + of cash for developer.

And there's plenty of expensive DLC for this game.

 

Also this number clearly shows PC is capable of sales at the same magnitude as PS3 (not even counting much stronger legs)

 



PROUD MEMBER OF THE PSP RPG FAN CLUB

3 Million? wow, but its too early if a sequel comes out



                                  

                                       That's Gordon Freeman in "Real-Life"
 

 

The DLC have kept it alive quite well.. so i dont see any need for Borderlands 2 until maybe Q1 2011