| shio said: In 2007 Digital Distribution was 19% of the total revenue, while retail was 30%(according to Horizons Reports of 2007). In 2008, it was 22% vs 24% (according to Chart Track). What do you think the split was in 2009? Read the Horizons Reports and what Chart Track said. If you seriously think that Retail isn't smaller than DD, you're in a lot of trouble. As for the 125k on Steam I doubt it was that low, not that it is a bad figure, because it's actually good. For example, it took Garry's Mod 2 years to reach 312k on Steam, while according to you Borderlands needed less than 3 months to sell 125k at 5 times higher price (without even including about the other DD services). |
What are we defining as 'DD' and retail? I don't argue that digital games - those purchased or played on the net - are much larger than retail sales. However, I'm talking just core titles that are purchased via a digital retailer and brick & mortar retailer. Throw in non-traditional titles such as virtual currency titles, MMO subscriptions and ad revenue from games, and digital is much larger. I guess the question is context, really.
As for Borderlands, I guess context really matters. For all we know, Borderlands has sold a lot more since I saw the last data, given the ~125k estimate, I'd venture to guess its sold a bit more since then. As you said, PC games have longer tails, so we don't quite know where it may end up.
Back from the dead, I'm afraid.
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