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Forums - Sales Discussion - Hypothetical: What if the PS3 was $150 right now

dtewi on 04 February 2010

The multiverse would explode.

I'm not talking about a wimpy universe implosion, I'm talking the entirety of existence would blow up, all life would cease to exist, everything would be annihilated...

You know, if it was $150.



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Naum on 04 February 2010

it would be bye bye Sony (ateast their gaming devision)



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For Thee, my Lord, for Thee. Power hath descended forth from Thy hand, That our feet may swiftly carry out Thy command. So we shall flow a river forth to Thee And teeming with souls shall it ever be. In Nomine Patris, et Filii, et Spiritūs Sancti. -----The Boondock Saints

EncodedNybble on 04 February 2010

Anyone know how much (roughly) Sony gets per game sale?

Would each new PS3 owner have to purchase at least 8 games for them to break even (as well as all existing owners purchase 4 more games) if we assume a $200ish loss per console?



TWRoO on 04 February 2010

Sony would have lost almost $1 billion in the last quarter from this change (Well more considering sales would have been higher)

 

To justify that loss the sales would have needed to be over double what they were (ie 13 million+ in that quarter alone)



iLLmaticV3 on 04 February 2010

Sony's Gaming Divisions would be out of business.

But in all seriousness, if they weren't losing money from the price drop, it would selling faster than the Wii.



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jarrod on 04 February 2010
CommonMan said:
Grimes said:
CommonMan said:
I believe Kevin Butler said it best "Price check in aisle BOOM!"

360 would be out of business (if were talking holding it's price steady, which would be suicide) and the PS3 and Wii would be neck and neck.

Sombody would be out of business, I'm not so sure it would be MS or Nintendo.

Well actually, if we're holding everything but the ps3 price constant in this hypothetical, they would be losing ~$150-170 per unit and selling millions. So for every million sold, Sony'd lose $1.5 to 1.7 billion. So if they did their 13 million projected they would be down around $20 billion. Not sure they could sustain that for very long, even with increased software sales. It would kill their tie-ratio as well, since they would become impulse purchases.

No, they're already losing an estimated ~$37 on each PS3 unit just for assembly.  That doesn't include cables, controllers, boxing, transport logistics, or retail markdown.

At $149, they'd probably be losing at least $200 or more per unit.



jarrod on 04 February 2010

Inversely... what if Wii was $99 right now?



mhsillen on 04 February 2010

If it was was 150 then it would not have the blue ray optical drive and e few other costly features and it would be selling like the 360.

With those features intact Sony would be bankrupt



lvader on 04 February 2010

Even at $150 the controller is still crap and it doesn't have Mass Effect 2!



EncodedNybble on 04 February 2010
jarrod said:
Inversely... what if Wii was $99 right now?

I think this wouldn't have that great of an effect (maybe a consistent 10% increase over current numbers).

 

Why?

 

Wii is already the cheapest console, people who want a game console but don't want to spend a lot of money (thus not caring which console they get) would probably own a wii.  To put another way all of the "impulse buys" from this price point would have to come from PS360 owners since the Wii has already been the most "impulse buy" console for a while.

 

The Wii has already been sold to like 1/6th of the world's population (I keed), so, unless penguins start buying Wiis, they have no more people to sell to.