Hardware Italy

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Corriere said:

MILAN - The real object of desire of Christmas 2007 is called Wii. The video game console Nintendo of this goes literally steals, to the point that the Japanese manufacturer effort since the first days of December to take back to the demands of American and British consumers. In the UK the company based in Kyoto has even decided to limit the television spot in the Christmas period because no longer stocks, while networking sites that warn flourish in real time on the alleged appearance of a Wii in this or that the island shop . The advertising game instead continue in large numbers in Italy, where as much as 27% of households already have a few games consoles and video player plays is increasingly "old" (28-year average data Aesvi). And where electronic games are confirmed the gift more tried, but without having to get a record of aspiring buyers chasing the truck deliveries, as happens in other countries.

But the "console" Panariello be strong even with us: according to the sales data of chains like Media World and Saturn, the Wii has doubled its sales over the previous year, and is definitely lengthening competitors on Playstation 3 and Xbox 360 in the race to the gift, thanks to the significantly lower cost and intuitive game system based on the movement of the hands, attractive front of the screen tv from mother to child, perhaps, even the grandfather. But the "war" this console ago some happy 'all producers: Christmas videogames in Italy increased by 40% compared to a 2006 already happy and ended with an annual turnover of over 700 million euro. And thanks also to the system of "three" competition - with the Wii that, globally, has exceeded 360 and the Xbox was launched in solitary (16 million pieces sold against 14), and the Playstation 3 to chase (7 million) - which has led to a continuous cut price deals until we can find these days in stores.

The console Wii, requested and cheaper, is the only "game machine" not to have bids for holidays: 259 euros, plus another 30 for those who want the device-Zapper gun sold with the game's "Link" Crossbow Training . The Sony Ps3 for Christmas instead is sold in two versions: one for players, including the top of the game of football - "Pro Evolution Soccer 8" - 435 euros, and the other for film with "Spiderman 3 'Blu - Ray to 415 euros. On Microsoft, the Xbox 360 is proposed to 350 euros, simulation driving ForzaMotorsport "2" in the title for the smallest "Viva Piñata" included in the package. If you want to add DVD player for high-definition - in this case with the HD DVD standard - the offer is 180 euros with 5 films in homage. One last hint on portable game console. Even here the rules that Nintendo with its Ds (59 million pieces in the world), sold in stores Italian 149 euros. A dispute the primacy, Psp Sony (sold in 27 million copies): costs 170 euros or more games proposes film hard disks Umd, from 6 to 15 euros per title.


I don't speak Italian, but Google Translate does a decent job of making it intelligible.


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Week 51 - Dal 17 al 23 Dicembre

01 - PES 2008 PS2 100
02 - More Brain Training DS 69,85
03 - DBZ Budokai Tenkaichi 3 PS2 64,25
04 - NFS Pro Street PS2 55,69
05 - FIFA 08 PS2 46,87
06 - Brain Training DS 42,82
07 - Assassin's Creed PS3 35,99
08 - Crash Of The Titans PS2 30,90
09 - My Sims DS 30,63
10 - Pokemon Diamante DS 29,23

Suddivisione per piattaforma:

DS 32,64%
PSP 10,77%
GBA 0,68%

PS2 40,50%
PS3 8,36%
WII 4,02%
360 3,03%

Fonte: GFK

Alcune curiosità visto che manca una settimana alla chiusura dell'anno:

PES 2008 x PS2 sopra le 200k

Gli unici due titoli sopra le 100k di vendita sono More Brain Training e Pokemon Diamante x DS

I 3 titoli nextgen + venduti sono nell'ordine PES 2008, Assassin's Creed e Resistance tutti PS3



Prosugno360, is the "Suddivisione per piattaforma" software percentages, or hardware percentages?

Edit: From reading further into that Italian thread it seems they are total software percentages for that week. Correct?


From what I can make out the rest basically says:

PES on the PS2 is now over 200K.

The only two other titles over 100K are More Brain Training and Pokemon Diamond, both on the DS.

The top three "nextgen" titles are in order: PES 2008, Assassin' s Creed, and Resistance, all on the PS3.


Italy, week ended December 30
01 PES 2008 (PS2) [26.500]
02 NFS Pro Street (PS2) [15.000]
03 More Brain Training (DS) [14.650]
04 DBZ Budokai Tenkaichi 3 (PS2) [12.000]
05 Assassin's Creed (PS3) [10.850]
06 FIFA 08 (PS2) [10.800]
07 PES 2008 (PS3) [10.350]
08 Brain Training (DS) [9.300]
09 Singstar Italian Party + Mic (PS2) [8.400]
10 Uncharted : Drake's Fortune (PS3) [7.150]

TOP 10 2007
01 PES 2008 (PS2) [439.800]
02 More Brain Training (DS) [279.300]
03 Pokemon Diamante (DS) [203.000]
04 Brain Training (DS) [192.500]
05 FIFA 08 (PS2) [181.800]
06 DBZ Budokai Tenkaichi 3 (PS2) [170.700]
07 Pokemon Perla (DS) [154.100]
08 PES 6 (PS2) [134.800]
09 DBZ Budokai Tenkaichi 2 (PS2) [133.300]
10 PES 2008 (PS3) [121.500]

Halo 3 (360) Normal 37.200 + Limited 32.100 + Legendary 4.400 [73.700]
Pro Evolution Soccer 2008 (360) [53.700]
Forza Motorsport 2 (360) [28.500]
Lost Planet Extreme Condition (360) [23.000]
Gears Of War (360) [19.700]
Bioshock (360) [19.200]
Tom clancy's ghost recon: advanced warfighter 2 [17.600]
Mass Effect [16.700]

Wii Play + Wii Remote (WII)[ 46.000]
Super Mario Galaxy (WII) [40.700]
Legend Of Zelda Twilight Princess (WII) [22.300]
DBZ Budokai Tenkaichi 2 (WII) [17.100]
Mario Party 8 [17.000]
Big Brain Academy Wii Degree [16.200]

Resistance Fall Of A Man (PS3) [58.500]
Motorstorm (PS3) [48.200]

Assassin's Creed (PS3) [89.600]
Assassin's Creed (360) [55.500]

Call Of Duty 4 Modern Warfare (PS3) [52.500]
Call Of Duty 4 Modern Warfare (X360) [41.400]

FIFA 08 (PS3) [40.500]
FIFA 08 (360) [21.800]


Nice to see some official numbers for Italy and even better to see how badly the 360 is failing there.

I like it better when the PS3 fails.

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Tom clancy's ghost recon: advanced warfighter 2 [17.600]
Mass Effect [16.700]

Mario Party 8 [17.000]
Big Brain Academy Wii Degree [16.200]


Interesting to see X360 software vastly outsell Wii software for the year.

Back from the dead, I'm afraid.


Do you have any new hardware data? :)

Thx, Orochimaru

In Italy Wii is "unavailable" in many shops, from at least one month.

The games sell not well because here (in Italy) the brand Playstation is the "brand of videogamers" and a PS3 at 399€ (about 580$) sell better then a X360 at 50€ less.

Caccaaaaaaaaaaaaaaaaaaaaaa :P


Hardware (29 october at 30 december 2007)
1 DS: 288.000 (90%)
2 PS2: 167.000 (90%)
3 PS3: 144.000 (90%)
4 WII: 109.000 (90%)
5 PSP: 63.000 (90%)
6 X360: 45.000 (90%)

Hardware total Italy (30th December2007)
1 PS2: 5.021.500 (90%)
2 DS: 1.627.000 (90%)
3 PSP: 903.500 (90%)
4 PS3: 334.000 (90%)
5 X360: 299.000 (90%)
6 WII: 257.500 (90%)