OK so SOny have gone all Johnny tightlips on us. They didn't brage much about the last few wins, a modest tweet was usually the height of it. Now that they lose, they say nothing. 

Is this good or bad? 

I personally think it's a good move. Instead of spinning the shit out of it they say nothing so it gets less attention. People move on a lot quicker. And MS ain't rubbing it in because then Sony will reply with 700k lead after 1 year in USA or massive lead after 1 year WW. 

What are your thoughts? Smart Sony or cowardly Sony? 

Sony is waiting for bigger impact. 22+ million "sold". They know how to make impression.

20M sold is prob more likely to be honest. 

I guess there wasn't anything zomfg to announce so no announcement is probably a good idea, as you said

they don't but MS went full out on their PR for almost everyone of the last 10months. 

It's a weird month really. MS go from kings of spin to modest PR and Sony go from modest PR to no PR. I wouldn't have called that situation at all. 

They don't have to announce something every NPD. They just had PSX and we know PS4 is the fastest selling console of all-time. There was probably nothing to announce at this moment.

i guess you're right. sometimes it's just best to say nothing at all. i thought they would considering MS have put out PR even when they were losing. 

Let's put the fan-centric arguments of who "won" aside for a moment.

Microsoft gained some ground in the installed base segment, which is always meaningful early in a generation. More importantly, they chipped away at the PS4's previously unassailable image of invulnerability, giving them a nice PR platform going into Christmas. On the downside, it cost them a hell of a lot of money. Now, someone is going to say that Microsoft doesn't care about money but that's bullshit. They certainly care, they're just not afraid of risky investments.

Sony, who "lost" the month, sold around 800k units at nearly full price. Think about that for a minute. They could have gone head-to-head with Microsoft with price cuts but I think it's obvious that they'd rather take the profit. Of course, the things they gave up are meaningful. It's not a strategy without costs. Momentum in North America belongs to Microsoft right now.

All of that is why who "won" is such a simplistic question. I think both companies come out of this satisfied but not ecstatic. Each went for what was most important for them, and did well, but they both paid a price.

Anyway, as I've said before, this is a cycle that repeated all throughout the PS3/360 era and one that is likely to be repeated throughout this era--Sony pulls away in the first three quarters of the calendar year, Microsoft makes up ground in the last quarter.

I agree that will probably happen this whole generation unless Sony matches Microsoft's holiday prices.

I think I'm in love with your comments! Makes a bit sad because I can't manage to write that perfect in English :/